A

Accumulation - see Fusion and modelling

ADVERTISING EFFECTS

Advertising exposure - see Page exposure

Advertising page exposure - see Page exposure

Amount of reading – see Quality of reading

ANALYSIS ISSUES

Ascription - see Fusion and modelling

Audience accumulation - see Fusion and modelling

Average Issue Readership (AIR) - see Readership model

Average Page Exposure (APX) - see Page exposure

B

Bias – see Model Bias and/or Validity

Brand audience – see Multi-platform measurement

BRAND ATTRIBUTES - see also Multi-platform measurement

C

Circulation - see Readers-per-copy

Communications planning – see Inter-media comparison and Advertising effects

Computer Assisted Personal Interviewing (CAPI) - see Data collection

Computer Assisted Self-completion Interviewing (CASI) - see Data collection

Computer Assisted Telephone Interviewing (CATI) - see Data collection

Computer Assisted Web Interviewing (CAWI) – See Internet (as data collection tool)

Copy tests - see Page exposure

Country reports - see Survey descriptions

Cumulative readership - see Analysis issues

D

DATA COLLECTION - see also Internet as Data Collection Tool

Data integration – see Fusion and Modelling

Demographics - see Targeting

Diary - see Data collection

DIGITAL PLATFORMS - see Multi-platform measurement

Duplication - see Analysis issues

E

EDITORIAL RESEARCH

ELECTRONIC MEASUREMENT

Electronically distributed content – see Multi-platform measurement

Engagement – see Quality of Reading

Extended Media List (EML) - see Questionnaire design

F

Face-to-face interviewing – see Data collection

FIELDWORK

Filter question - see Readership model

FIRST READING

First Reading Yesterday (FRY) - see First reading

Frequency of publication - see Readership model and/or Questionnaire design

FREQUENCY OF READING

Frequency scale - see Frequency of reading

FUSION AND MODELLING

G

GENERAL

H

Harmonisation of methods - see Survey descriptions

Imputation - see Fusion and modelling

I

INDUSTRY ISSUES

INTER-MEDIA COMPARISON

International comparison - see Survey descriptions

INTERNET (as Data Collection Tool)

INTERNET AUDIENCES/MEASUREMENT - see also ">multi-platform measurement

Interview length - see Questionnaire design

Interviewing - see Fieldwork

M

Magazine measurement - see Industry issues and/or Survey descriptions

Magazine Page Exposure (MPX) - see Page exposure

Mail survey - see Data collection

Mastheads - see Questionnaire design

Media list - see Questionnaire design

Methodological comparison - see Survey descriptions

Mixed media - see Inter-media comparison

MODEL BIAS

Modelling - see Fusion and modelling

Multi-media - see Inter-media Comparison

MULTI-PLATFORM MEASUREMENT

N

NEWSPAPER MEASUREMENT

Optimisation - see Analysis issues

Order effects - see Questionnaire design

Over-claiming - see Model bias

P

PAGE EXPOSURE

Page traffic - see Page exposure

PANEL RESEARCH

Parallel reading - see Model bias

Passive measurement - see Electronic measurement

Postal survey - see Data collection

Place of reading – see Quality of reading

Planning tools – see Inter-media comparison and Advertising effects

Precision – see Reliability

Print brands – see Multi-platform measurement

Probability of reading - see Analysis issues

Probability sample – see Sampling

Prompting - see Questionnaire design

Prototyping - see Fusion and modelling

Public place reading - see Readership model

Q

QUALITY OF READING

QUESTIONNAIRE DESIGN

R

Readership duplication - see Analysis issues

READERSHIP MODEL

READERS-PER-COPY (RPC)

Readership questions – see Readership model

Reading and noting - see Page exposure

Reading days - see Quality of reading

Reading definition - see Readership model

Reading frequency - see Frequency of reading

Recall aids - see Questionnaire design

Recency of reading (RR) - see Readership model

Recognition aids - see Questionnaire design

RELIABILITY (see also Validity)

Replicated reading - see Model bias

RESPONSE RATES

Return on Investment - see Advertising effects

RFID - see Electronic measurement

Rotation - see Questionnaire design

S

SAMPLING

Sampling error – see Reliability

Scheduling - see Analysis issues

Screening question - see Readership model and/or Questionnaire design

SECTIONS READERSHIP

Self-completion - see Data collection

Simulation - see Fusions and modelling

Single source – see Inter-media comparison

Source of Copy – see Quality of reading

Specific issue readership - see Readership model

Stimulus - see Questionnaire design

SURVEY DESCRIPTIONS

T

Target groups - see Targeting

TARGETING

Telephone surveys - see Data collection

Telescoping - see Readership Model

Through the book (TTB) - see Readership model

Thoroughness of reading –see Quality of reading

Time use / time budget survey - see Inter-media comparison

Title confusion - see Questionnaire design

Under-claiming - see Model bias

Universe - see Samplingand/or Targeting

V

VALIDITY (see also Reliability)

Variables - see Targeting

W

Weighting - see Analysis issues