|
Pakistan goes Multi-media with an Advertiser Driver 'Single Source' Survey |
Abdul Sattar Babar - Peter J Masson |
Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
The New Norwegian NRS: From AIR to Extended Currencies |
Ingvar Sandvik - Knut Arne Futsæter - Tore Østnes |
Page Exposure, Readership Model, Sections Readership, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Time-based Comparisons of Media Effectiveness: A New Approach |
Rebecca McPheters - Scott McDonald |
Advertising Effects, Digital Platforms, Electronic Measurement, Inter-media Comparison, Page Exposure |
Valencia - 2009 |
Session 3 - Shedding New Light on Reading |
|
Stop Being Discrete |
Antoine Taconet - Francois Charton |
Fusion and Modelling, Inter-media Comparison, Page Exposure |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
Print Advertisement Measurement: Getting into the Nitty Gritty |
Konstantin Augemberg - Valerie Veith - Julian Baim - Martin Frankel - Michal Galin |
Advertising Effects, Page Exposure |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
War of the Media Weights |
Peter Callius - Peter J Masson |
Industry Issues, Inter-media Comparison, Page Exposure |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
MediaScan: ag.ma on its Way to a New Dimension in Planning |
Gabriele Ritter - Michael Hallemann |
Advertising Effects, Electronic Measurement, Fusion and Modelling, Page Exposure, Quality of Reading |
Valencia - 2009 |
Session 7 - Towards the Future |
|
A NEW PARADIGM FOR MEASURING ENGAGEMENT |
Ted D'Amico |
Advertising Effects, Page Exposure, Quality of Reading |
Vienna - 2007 |
Session 9 - PRINT ENGAGEMENT |
|
PRESSEDGE OPTIMISING AD POSITIONING IN PRINT MEDIA - REVISED |
Uwe Czaia |
Advertising Effects, Page Exposure |
Cambridge, Massachusetts - 2003 |
Session 1 - ADVERTISING EFFECTS |
|
NOW YOU SEE ME, NOW YOU DON'T! DOES AD POSITIONING MATTER? |
Judy Bahary - Richard Fielding |
Advertising Effects, Page Exposure |
Cambridge, Massachusetts - 2003 |
Session 1 - ADVERTISING EFFECTS |
|
HOW DO PEOPLE READ NEWSPAPERS? |
Izabella Anuszewska |
Page Exposure, Quality of Reading, Sections Readership |
Cambridge, Massachusetts - 2003 |
Session 4 -QUALITY OF READING |
|
TO CREATE PAGE TRAFFIC - THE PUBLISHER'S RESPONSIBILITY |
Morgan Sandstrom - Peter Callius |
Page Exposure, Quality of Reading |
Cambridge, Massachusetts - 2003 |
Session 4 -QUALITY OF READING |
|
THE NEW CURRENCY IN PRINT MEDIA - THE ADVERTISEMENT EXPOSURE PROBABILITY |
Michael Walter |
Page Exposure |
Berlin - 1995 |
Session 9 - Beyond AIR |
|
AG.MA - OVERVIEW |
Michael Walter |
Page Exposure, Readers-per-copy(RPC), Survey Descriptions |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
|
APX - THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING |
Jurgen Wiegand - Rolf Speetzen |
Page Exposure, Survey Descriptions |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
|
MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE |
Rolf Speetzen - Uwe Czaia |
Page Exposure, Quality of Reading |
Hong Kong - 1991 |
Session 9 - QUALITY OF READING |
|
GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS |
Rolf Speetzen - Uwe Czaia |
Page Exposure, Quality of Reading |
Hong Kong - 1991 |
Session 9 - QUALITY OF READING |
|
MPX, READING DAYS AND PAGE TRAFFIC |
Guy Consterdine |
Page Exposure, Quality of Reading |
Barcelona - 1988 |
Session 6 - Quality of reading |
|
THE USE OF PAGE EXPOSURE DATA IN MAGAZINE AUDIENCE SCHEDULES |
Melville J Weiss |
Page Exposure, Quality of Reading |
Barcelona - 1988 |
Session 6 - Quality of reading |
|
CURRENT TRENDS IN THE WORK OF THE AG.MA |
Rolf Speetzen - Uwe Czaia |
First Reading, Frequency of Reading, Page Exposure, Survey Descriptions |
Barcelona - 1988 |
Session 9 - New technical issues |
