The following transcripts are a record of what was discussed at the Worldwide Readership Research Symposium in Valencia in October 2009. The discussions form a key part of the proceedings, yielding different opinions and information, and add considerably to formal papers which can also be found on this site.

A single pdf of the complete transcripts is available here or you can link to the transcripts of individual sessions using the links below.

Verbatim transcripts have been edited to remove repetition and to correct or clarify references, whilst at all times trying to maintain the spirit of what the relevant speaker said. We apologise in advance if any inadvertent errors or omissions have occurred.

The opinions and views expressed by speakers and recorded in this book are the responsibility of the speakers concerned and are not endorsed, adopted or approved by us.

This record is provided for guidance only and does not constitute advice either from us or from the speakers and should not be relied upon as such.

To the extent permitted by law, neither we nor the speakers shall be held liable in any way for the content of this record or the views and opinions expressed at the Worldwide Readership Research Symposium, or for any errors or omissions in this same.

© Worldwide Readership Research Symposia, November, 2009

Transcripts

Sunday 11 October, 2009

1.1 THE CHANGING SCENE (Part 1)

1.2 THE CHANGING SCENE (Part 2)

Monday 12 October, 2009

2.1 MEASUREMENT OF ONLINE AUDIENCES (Part 1)

2.2 MEASUREMENT OF ONLINE AUDIENCES (Part 2)

3. SHEDDING NEW LIGHT ON READING

Tuesday 13 October, 2009

4. PRINT MEASUREMENT AND EFFECTIVENESS

5. MEETING CLIENT NEEDS

Wednesday 14 October, 2009

6. GETTING IT RIGHT

7. TOWARDS THE FUTURE

8. CLOSING SESSION

Summing Up

Note:
At the beginning of each Session we list the papers which were presented in Valencia and the name of the presenter(s). For a complete listing of all co-authors see the Book of Session Papers or refer to the paper on the website.