|
Setting the scene: What's new around the world |
Erhard Meier |
General, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
The Print Media Surveys in Spain |
José Andrés Gabardo |
Fusion and Modelling, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Reading India Right |
Tomson Thundathil - Varghese Chandy |
Sampling, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Pakistan goes Multi-media with an Advertiser Driver 'Single Source' Survey |
Abdul Sattar Babar - Peter J Masson |
Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
The New Norwegian NRS: From AIR to Extended Currencies |
Ingvar Sandvik - Knut Arne Futsæter - Tore Østnes |
Page Exposure, Readership Model, Sections Readership, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
AUDIPRESSE PREMIUM: Using Internet to Measure Press Readership |
Gilbert Saint-Joanis - Jérôme Néraudau |
Internet (as data collection tool), Survey Descriptions |
Valencia - 2009 |
Session 6 - Getting it Right |
|
Online Interviewing through Access Panel: Quantity and Quality Assurance |
Edith de Leeuw - Irena Petric - Marion Appel |
Internet (as data collection tool), Panel Research, Survey Descriptions |
Valencia - 2009 |
Session 6 - Getting it Right |
|
TIME OF TRANSITION: WHAT'S HAPPPENING WHERE? |
Erhard Meier |
General, Survey Descriptions |
Vienna - 2007 |
Session 1 - Opening Session |
|
LOOKING FOR BEST PRACTICE |
Erhard Meier |
General, Survey Descriptions |
Prague - 2005 |
Session 1 - OPENING SESSION |
|
MEDIA RESEARCH IN AFRICA, TODAY AND TOMORROW |
Piet Smit |
General, Survey Descriptions |
Prague - 2005 |
Session 1 - OPENING SESSION |
|
OPTIONS OR ANSWERS? WHAT ARE WE ALL DOING HERE? |
Andrew Green |
General, Survey Descriptions |
Prague - 2005 |
Session 1 - OPENING SESSION |
|
WHAT'S HAPPENING WHERE? |
Erhard Meier |
General, Survey Descriptions |
Cambridge, Massachusetts - 2003 |
Session 1 - ADVERTISING EFFECTS |
|
THE VIRTUAL INTERVIEWER |
Costa Tchaoussoglou - Fred Bronner - Raymond Ross |
Data Collection, Electronic Measurement, Survey Descriptions |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
READERSHIP RESEARCH IN GREECE: A NEW PERSPECTIVE |
Xenia Kourtoglou |
General, Survey Descriptions |
Cambridge, Massachusetts - 2003 |
Session 3 - METHODOLOGICAL ISSUES |
|
WHAT'S BEEN HAPPENING AND WHAT'S NEW - TWENTY YEARS OF LOOKING AT READERSHIP RESEARCH |
Erhard Meier |
General, Survey Descriptions |
Venice - 2001 |
Session 1 - Maximising print in the planning process |
|
RESEARCHING THE MOST PROMINENT AND INFLUENTAL: INTERNATIONAL COMPARISONS |
Anne Brummell - Brian Shields |
Survey Descriptions, Targetting |
Venice - 2001 |
Session 7 - NICHE AUDIENCES |
|
AN EXAMINATION OF VALIDITY AND UTILITY OF SPECIALISED CATEGORY STUDIES - APPLICATION OF THE MARS PHARMACEUTICAL STUDY TO ENHANCE PRINT PLANNING |
David Ernst |
Frequency of Reading, Readership Model, Survey Descriptions |
Venice - 2001 |
Session 7 - NICHE AUDIENCES |
|
WHAT'S NEW IN READERSHIP RESEARCH |
Erhard Meier |
General, Survey Descriptions |
Florence - 1999 |
Session 2 - WHERE ARE WE COMING FROM? |
|
GOING BACK TO SOURCE: AN ATTEMPT TO TRADE THE DIFFERENCES IN FINDINGS TO DIFFERENT METHODOLOGIES OF IRS AND NRS |
Praveen Tripathi |
Survey Descriptions |
Florence - 1999 |
Session 3 - ENHANCING OUR READERSHIP METHODS PROBLEMS REVISITED |
|
IN SEARCH OF A RESPONDENT |
Ashok Sethi - Shiloo Chattopadhyay |
Response Rates, Survey Descriptions |
Florence - 1999 |
Session 4 - THE RESPONSE RATE CHALLENGE |
