|
The Digital Reader Market: Soundings in an Emerging Technology |
Aaron Lipman - James Collins - Julian Baim - Risa Becker |
Digital Platforms, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Online Print Publications and the Viability of Charging for Online Content |
Kelsey Lee-LeGassick - Judy Vogel - Robert R. Shullman - Ted D'Amico |
Digital Platforms, Industry Issues, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Readership Across Platforms |
Alicia De La Macorra - Carlos De Zúñiga |
Brand Attributes, Digital Platforms, Inter-media Comparison, Internet audiences / measurement, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
What is the Impact of Magazine Readership on Website Visitation |
James Collins - Wayne Eadie |
Digital Platforms, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Panel-Centric Hybrid Audience Measurement |
Pasquale Pellegrini |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Nielsen’s Panel and Census Integration Strategy |
Mainak Mazumdar |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Webmeter Measurement, a 3600 Perspective |
Enrico Verhulst - Marion Appel |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Press Audience: Internet, in Search of a New Paradigm |
Jaroslaw Pawlak - Malgorzata Poltorak |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Online Measurement – Too Many Numbers/Relationships |
Bruce Rogers - Gerard Broussard - Richard Bennett - Stephen A Douglas |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Multi-Channel Readership: Impact on Ad Receptivity |
Ellen Romer - John Fetto - Karen Ring |
Advertising Effects, Brand Attributes, Digital Platforms, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Adding Online Data to Offline Understanding |
Andréa Costa do Nascimento - Dimas Mileto - Leticia Gimenez - Alexandre Crivellaro |
Digital Platforms, Electronic Measurement, Fusion and Modelling, Internet (as data collection tool), Multi-platform Measurement |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Measuring the Combined Audience of Multi-platform Titles |
Jim Ford - Tamás Perjés |
Digital Platforms, Electronic Measurement, Fusion and Modelling, Multi-platform Measurement |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Regional Newspaper Readership and Integrated Website Audience Data |
Roger Holland - Richard Dodson |
Digital Platforms, Fusion and Modelling, Multi-platform Measurement |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
From number of Print Readers to Total Brand Measures |
Marjo Martinez - Tabu Eboreime |
Brand Attributes, Digital Platforms, Multi-platform Measurement |
Valencia - 2009 |
Session 7 - Towards the Future |
|
Anatomy of a Total Brand Footprint. Redefining Readership |
Stephen A Douglas - Virginia Cable |
Digital Platforms, Multi-platform Measurement |
Valencia - 2009 |
Session 7 - Towards the Future |
|
STAR COLLISION CAUSED DINOSAUR EXTINCTION |
Flavio Ferrari - Roberto Lobl |
General, Multi-platform Measurement |
Vienna - 2007 |
Session 1 - Opening Session |
|
CHANGES IN DEMAND: THE PUBLISHERS PERSPECTIVE |
Andre McGarrigle - Anita Hague |
Multi-platform Measurement |
Vienna - 2007 |
Session 1 - Opening Session |
|
MEDIA CONSUMPTION PATHWAYS IN AN EVOLVING |
Alan White - Judy Vogel |
Industry Issues, Multi-platform Measurement |
Vienna - 2007 |
Session 2 - YOUNG READERS AND OTHER PERTINENT ISSUES |
|
INTEGRATING ADDITIONAL DATA INTO ORVESTO CONSUMER |
Peter Callius - Peter J Masson |
Fusion and Modelling, Multi-platform Measurement, Quality of Reading |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
|
NEXT STEP IN THE CROSS RATING PLATFORM: Evaluating the audience performances of bi-media Print & Internet campaigns |
Damien De Foucault - Laure Debos |
Fusion and Modelling, Inter-media Comparison, Multi-platform Measurement |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
