|
Pakistan goes Multi-media with an Advertiser Driver 'Single Source' Survey |
Abdul Sattar Babar - Peter J Masson |
Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Online Print Publications and the Viability of Charging for Online Content |
Kelsey Lee-LeGassick - Judy Vogel - Robert R. Shullman - Ted D'Amico |
Digital Platforms, Industry Issues, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Readership Across Platforms |
Alicia De La Macorra - Carlos De Zúñiga |
Brand Attributes, Digital Platforms, Inter-media Comparison, Internet audiences / measurement, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
What is the Impact of Magazine Readership on Website Visitation |
James Collins - Wayne Eadie |
Digital Platforms, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Multi-Channel Readership: Impact on Ad Receptivity |
Ellen Romer - John Fetto - Karen Ring |
Advertising Effects, Brand Attributes, Digital Platforms, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Time-based Comparisons of Media Effectiveness: A New Approach |
Rebecca McPheters - Scott McDonald |
Advertising Effects, Digital Platforms, Electronic Measurement, Inter-media Comparison, Page Exposure |
Valencia - 2009 |
Session 3 - Shedding New Light on Reading |
|
Valuing Print Brands, SMG IntenTrack |
Kate Sirkin - Judy Bahary |
Advertising Effects, Brand Attributes, Inter-media Comparison |
Valencia - 2009 |
Session 4 - Print Measurement and Effectiveness |
|
Stop Being Discrete |
Antoine Taconet - Francois Charton |
Fusion and Modelling, Inter-media Comparison, Page Exposure |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
Integrating Television, Print, Internet and Consumer Data |
Jim Collins - Pete Doe |
Fusion and Modelling, Inter-media Comparison |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
Print as a Contact Point in the Age of Digital Media |
Frank Vogel |
Advertising Effects, Digital Platforms, Inter-media Comparison |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
War of the Media Weights |
Peter Callius - Peter J Masson |
Industry Issues, Inter-media Comparison, Page Exposure |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
Measuring the True Value of Advertising in Print against Online |
Ignace Hooge - Janice Jie - Costa Tchaoussoglou - Leendert Van Meerem |
Advertising Effects, Digital Platforms, Electronic Measurement, Inter-media Comparison, Quality of Reading |
Valencia - 2009 |
Session 7 - Towards the Future |
|
The Universal Currency Converter |
Doran van Veenendaal - John Faasse |
Industry Issues, Inter-media Comparison |
Valencia - 2009 |
Session 7 - Towards the Future |
|
MEDIA IN THE DAY OF THE CONSUMER - IS PRINT REALLY ALONE WITH ITS READER? |
Tabu Eboreime - Marjo Malik |
Inter-media Comparison |
Vienna - 2007 |
Session 3 - CONFRONTING NEW NEEDS |
|
NEXT STEP IN THE CROSS RATING PLATFORM: Evaluating the audience performances of bi-media Print & Internet campaigns |
Damien De Foucault - Laure Debos |
Fusion and Modelling, Inter-media Comparison, Multi-platform Measurement |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
|
COMMUNICATION QUALITIES IN THE MULTI-MEDIA ENVIRONMENT |
Geoff Wicken - Victoria Beech |
Advertising Effects, Inter-media Comparison |
Vienna - 2007 |
Session 5 - PRINT AND MULTIMEDIA PLANNING |
|
THE EFFECTIVENESS OF PRINT CONTACT |
Tamás Perjés |
Advertising Effects, Inter-media Comparison |
Vienna - 2007 |
Session 5 - PRINT AND MULTIMEDIA PLANNING |
|
BRAND RELATIONS AND BUYER MIGRATION |
Frank Vogel - Michael Hallemann |
Advertising Effects, Inter-media Comparison, Panel Research |
Vienna - 2007 |
Session 5 - PRINT AND MULTIMEDIA PLANNING |
|
MEASURING MAGAZINE ADVERTISING EFFECTIVENESS AND SYNERGIES |
Michelle De Montigny - Robert Cardarelli - Wayne Eadie - William Havlena |
Advertising Effects, Inter-media Comparison |
Vienna - 2007 |
Session 5 - PRINT AND MULTIMEDIA PLANNING |
|
HOW MAGAZINES MAXIMIZE ROI |
Dimas Mileto - Andrea Costa - Daina Ruttul |
Advertising Effects, Inter-media Comparison |
Vienna - 2007 |
Session 5 - PRINT AND MULTIMEDIA PLANNING |
