|
The Print Media Surveys in Spain |
José Andrés Gabardo |
Fusion and Modelling, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
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Pakistan goes Multi-media with an Advertiser Driver 'Single Source' Survey |
Abdul Sattar Babar - Peter J Masson |
Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
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Adding Online Data to Offline Understanding |
Andréa Costa do Nascimento - Dimas Mileto - Leticia Gimenez - Alexandre Crivellaro |
Digital Platforms, Electronic Measurement, Fusion and Modelling, Internet (as data collection tool), Multi-platform Measurement |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
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Measuring the Combined Audience of Multi-platform Titles |
Jim Ford - Tamás Perjés |
Digital Platforms, Electronic Measurement, Fusion and Modelling, Multi-platform Measurement |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Better Representing Magazine Effects in Media Mix Modeling |
Jim Collins - Mark Reggimenti - Judy Vogel - Wayne Eadie |
Advertising Effects, Fusion and Modelling, Industry Issues |
Valencia - 2009 |
Session 4 - Print Measurement and Effectiveness |
|
Magazines & Media Mix Models: Prescription for Success |
David Dixon - David Shiffman - Julia Soukhareva - Britta C. Ware |
Advertising Effects, Fusion and Modelling, Industry Issues |
Valencia - 2009 |
Session 4 - Print Measurement and Effectiveness |
|
Internet Measurement of Ad-noting: Sampling and Statistical Issues |
Joe Agresti - Konstantin Augemberg - Julian Baim - Martin Frankel - Michal Galin |
Advertising Effects, Fusion and Modelling, Internet (as data collection tool) |
Valencia - 2009 |
Session 4 - Print Measurement and Effectiveness |
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Regional Newspaper Readership and Integrated Website Audience Data |
Roger Holland - Richard Dodson |
Digital Platforms, Fusion and Modelling, Multi-platform Measurement |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
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Stop Being Discrete |
Antoine Taconet - Francois Charton |
Fusion and Modelling, Inter-media Comparison, Page Exposure |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
Integrating Television, Print, Internet and Consumer Data |
Jim Collins - Pete Doe |
Fusion and Modelling, Inter-media Comparison |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
Massive Modeling: A New Media Research Challenge |
Gilles Santini |
Fusion and Modelling |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
MediaScan: ag.ma on its Way to a New Dimension in Planning |
Gabriele Ritter - Michael Hallemann |
Advertising Effects, Electronic Measurement, Fusion and Modelling, Page Exposure, Quality of Reading |
Valencia - 2009 |
Session 7 - Towards the Future |
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ISSUE SPECIFIC ESTIMATION - MATHEMATICAL AND STATISTICAL |
Joseph Agresti - Julian Baim - Martin Frankel - Michal Galin |
Fusion and Modelling, Readership Model, Reliability(see also validity) |
Vienna - 2007 |
Session 3 - CONFRONTING NEW NEEDS |
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INTEGRATING ADDITIONAL DATA INTO ORVESTO CONSUMER |
Peter Callius - Peter J Masson |
Fusion and Modelling, Multi-platform Measurement, Quality of Reading |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
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NEXT STEP IN THE CROSS RATING PLATFORM: Evaluating the audience performances of bi-media Print & Internet campaigns |
Damien De Foucault - Laure Debos |
Fusion and Modelling, Inter-media Comparison, Multi-platform Measurement |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
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FUSING LOCAL MARKET NEWSPAPER AUDIENCES |
Daniel Mallett |
Fusion and Modelling, Multi-platform Measurement |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
|
DYNAMIC SEGMENTATION FUSION |
Gina Pingitore - James Collins |
Fusion and Modelling |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
|
FUSION VERSUS SINGLE-SOURCE: CANADIAN EVALUATION |
Hastings Withers - Hugh Dow |
Fusion and Modelling, Internet (as data collection tool) |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
|
MEASURING THE BRAND AUDIENCE FOR REGIONAL NEWSPAPERS (PRINT & ON-LINE) |
Karen Swan - Richard Dodson |
Fusion and Modelling, Multi-platform Measurement |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
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TOUCHPOINTS: INTEGRATION FOR MULTI-MEDIA PLANNING |
Noel O'Sullivan - Steve Wilcox |
Fusion and Modelling, Inter-media Comparison |
Vienna - 2007 |
Session 5 - PRINT AND MULTIMEDIA PLANNING |
