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TIME OF TRANSITION: WHAT'S HAPPPENING WHERE? |
Erhard Meier |
General, Survey Descriptions |
Vienna - 2007 |
Session 1 - Opening Session |
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NEW ORLEANS TO VIENNA: A RETROSPECTIVE |
Valentine Appel - Virginia Cable |
General, Readership Model |
Vienna - 2007 |
Session 1 - Opening Session |
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STAR COLLISION CAUSED DINOSAUR EXTINCTION |
Flavio Ferrari - Roberto Lobl |
General, Multi-platform Measurement |
Vienna - 2007 |
Session 1 - Opening Session |
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CHANGING DEMANDS FOR RESEARCH |
Rolf Pfleiderer |
General, Industry Issues |
Vienna - 2007 |
Session 1 - Opening Session |
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CHANGES IN DEMAND: THE PUBLISHERS PERSPECTIVE |
Andre McGarrigle - Anita Hague |
Multi-platform Measurement |
Vienna - 2007 |
Session 1 - Opening Session |
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Media consumption pathways in an evolving world |
Bob Murnane - Alan White - Judy Vogel - Julian Baim - Michal Galin |
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Vienna - 2007 |
Session 2 - YOUNG READERS AND OTHER PERTINENT ISSUES |
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YOUNG READERSHIP |
Alicia De La Macorra - Carlos De Zúñiga |
Industry Issues, Targetting |
Vienna - 2007 |
Session 2 - YOUNG READERS AND OTHER PERTINENT ISSUES |
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ARE YOUNG PEOPLE ABANDONING MAGAZINES? |
Scott McDonald |
Industry Issues, Targetting |
Vienna - 2007 |
Session 2 - YOUNG READERS AND OTHER PERTINENT ISSUES |
|
FREE NEWSPAPER READERSHIP |
Piet Bakker |
Industry Issues, Newspaper Measurement |
Vienna - 2007 |
Session 2 - YOUNG READERS AND OTHER PERTINENT ISSUES |
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MEDIA CONSUMPTION PATHWAYS IN AN EVOLVING |
Alan White - Judy Vogel |
Industry Issues, Multi-platform Measurement |
Vienna - 2007 |
Session 2 - YOUNG READERS AND OTHER PERTINENT ISSUES |
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MEASURING ISSUE SPECIFIC AUDIENCES |
Joseph Agresti - Julian Baim - Kerry Zarnitz - Martin Frankel - Michal Galin |
Internet (as data collection tool), Readership Model |
Vienna - 2007 |
Session 3 - CONFRONTING NEW NEEDS |
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ISSUE SPECIFIC ESTIMATION - MATHEMATICAL AND STATISTICAL |
Joseph Agresti - Julian Baim - Martin Frankel - Michal Galin |
Fusion and Modelling, Readership Model, Reliability(see also validity) |
Vienna - 2007 |
Session 3 - CONFRONTING NEW NEEDS |
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ISSUE SPECIFIC AUDIENCE: PERSPECTIVES ON APPLICATION |
Alan Rovitzky - Caryn Klein - Julian Baim - Lori Jacobs - Martin Frankel - Michal Galin |
Advertising Effects, Editorial Research, Readership Model |
Vienna - 2007 |
Session 3 - CONFRONTING NEW NEEDS |
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THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives |
Irena Petric - Marion Appel |
Internet (as data collection tool), Readership Model |
Vienna - 2007 |
Session 3 - CONFRONTING NEW NEEDS |
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MEDIA IN THE DAY OF THE CONSUMER - IS PRINT REALLY ALONE WITH ITS READER? |
Tabu Eboreime - Marjo Malik |
Inter-media Comparison |
Vienna - 2007 |
Session 3 - CONFRONTING NEW NEEDS |
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INTEGRATING ADDITIONAL DATA INTO ORVESTO CONSUMER |
Peter Callius - Peter J Masson |
Fusion and Modelling, Multi-platform Measurement, Quality of Reading |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
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NEXT STEP IN THE CROSS RATING PLATFORM: Evaluating the audience performances of bi-media Print & Internet campaigns |
Damien De Foucault - Laure Debos |
Fusion and Modelling, Inter-media Comparison, Multi-platform Measurement |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
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FUSING LOCAL MARKET NEWSPAPER AUDIENCES |
Daniel Mallett |
Fusion and Modelling, Multi-platform Measurement |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
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DYNAMIC SEGMENTATION FUSION |
Gina Pingitore - James Collins |
Fusion and Modelling |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
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FUSION VERSUS SINGLE-SOURCE: CANADIAN EVALUATION |
Hastings Withers - Hugh Dow |
Fusion and Modelling, Internet (as data collection tool) |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
