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MAXIMISING PRINT IN THE PLANNING PROCESS |
Andy Brown - Dawn Mitchell - Richard Silman |
General |
Venice - 2001 |
Session 1 - Maximising print in the planning process |
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WHAT'S BEEN HAPPENING AND WHAT'S NEW - TWENTY YEARS OF LOOKING AT READERSHIP RESEARCH |
Erhard Meier |
General, Survey Descriptions |
Venice - 2001 |
Session 1 - Maximising print in the planning process |
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USING THE 24 HOUR DAY AS THE COMMON DENOMINATOR FOR CROSS-MEDIA COMPARISONS: THE CASE OF MULTI-MEDIA MENTOR |
Scott McDonald |
Inter-media Comparison |
Venice - 2001 |
Session 10 - INTEGRATING PRINT IN THE PLANNING PROCESS: INTERMEDIA |
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USE OF NRS DATA TO HELP COMBAT COMPETITIVE MEDIA |
Ashok Sethi - Vishikh Talwar |
Inter-media Comparison |
Venice - 2001 |
Session 10 - INTEGRATING PRINT IN THE PLANNING PROCESS: INTERMEDIA |
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PRESSING THE HOT BUTTON FOR PRESS |
Bruce Gonsalves - Hemant Mehta |
Fusion and Modelling, Inter-media Comparison |
Venice - 2001 |
Session 10 - INTEGRATING PRINT IN THE PLANNING PROCESS: INTERMEDIA |
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BRAZIL FUSION AND MULTI-MEDIA DUPLICATION |
Ana Lucia Lima - Michelle De Montigny |
Fusion and Modelling, Inter-media Comparison |
Venice - 2001 |
Session 10 - INTEGRATING PRINT IN THE PLANNING PROCESS: INTERMEDIA |
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THE BI-MEDIA MULTIPLIER EFFECT: HOW TV GUIDES AND TV CAN CREATE MORE VALUE TOGETHER |
Gilbert Saint-Joanis - Nicholas Cour |
Inter-media Comparison |
Venice - 2001 |
Session 10 - INTEGRATING PRINT IN THE PLANNING PROCESS: INTERMEDIA |
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TIME RELATED MEASURES OF RELATIVE EFFECT - AN ESSENTIAL INGREDIENT FOR MULTI-MEDIA CAMPAIGN EVALUTION |
Peter Callius - Peter J Masson |
Analysis Issues, Fusion and Modelling, Inter-media Comparison |
Venice - 2001 |
Session 10 - INTEGRATING PRINT IN THE PLANNING PROCESS: INTERMEDIA |
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MULTI-MEDIA OPTIMISERS: THE NEW COUTURE? |
Andrew Green |
Inter-media Comparison |
Venice - 2001 |
Session 10 - INTEGRATING PRINT IN THE PLANNING PROCESS: INTERMEDIA |
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EVALUATING TV AND PRINT SALES EFFECT |
Bruce Goerlich |
Advertising Effects, Inter-media Comparison |
Venice - 2001 |
Session 10 - INTEGRATING PRINT IN THE PLANNING PROCESS: INTERMEDIA |
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COUNTING CALORIES - ON THE NEED TO ADJUST ISSUE READERSHIP DATA |
Erwin Ephron |
Data Collection |
Venice - 2001 |
Session 2 - THE PLANNING PROCESS |
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YOU GAVE US THE "ANSWERS", NOW ASK US THE QUESTIONS! - HOW TO MAXIMISE MAGAZINE ADVERTISING EFFECTIVENESS IN THE PLANNING BUYING PROGRESS. |
Tony Jarvis |
Advertising Effects |
Venice - 2001 |
Session 2 - THE PLANNING PROCESS |
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AN EXAMINATION OF DIFFERENTIAL WEIGHTING OF SUCCESSIVE WAVES OF PRODUCT USAGE ESTIMATES |
Martin Frankel - Stuart Gray |
Advertising Effects |
Venice - 2001 |
Session 2 - THE PLANNING PROCESS |
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TO PROTOTYPE OR NOT TO PROTOTYPE, THAT IS THE QUESTION - CAN USA GUIDELINES BE EMBRACED WORLDWIDE |
Stephen A Douglas - Tony Jarvis |
Fusion and Modelling |
Venice - 2001 |
Session 2 - THE PLANNING PROCESS |
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MULTIBASING SM - DATA INTEGRATION WITHOUT REGRESSION TO THE MEAN |
Peter Walsh |
Fusion and Modelling |
Venice - 2001 |
Session 3 - QUALITY AND IMPACT OF FUSION |
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TOWARD A MATHEMATICAL THEORY OF CROSS-SURVEY INFERENCE |
Joseph Agresti - Martin Frankel - Michelle De Montigny |
Fusion and Modelling |
Venice - 2001 |
Session 3 - QUALITY AND IMPACT OF FUSION |
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THE ANATOMY OF DATA FUSION |
Michelle De Montigny - Roland Soong |
Fusion and Modelling |
Venice - 2001 |
Session 3 - QUALITY AND IMPACT OF FUSION |
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FUSION QUALITY ASSESSMENT |
Gilles Santini - Dina Raimondi |
Fusion and Modelling |
Venice - 2001 |
Session 3 - QUALITY AND IMPACT OF FUSION |
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DATA FUSION FROM THE MEDIA SELLERS PERSPECTIVE |
Jane Bailey - Susan Boller |
Fusion and Modelling |
Venice - 2001 |
Session 3 - QUALITY AND IMPACT OF FUSION |
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FUSION - CAN MAGAZINES BE EQUAL PLAYERS IN A FUSED DATABASE? |
Leslie Wood - Tony Jarvis |
Fusion and Modelling |
Venice - 2001 |
Session 3 - QUALITY AND IMPACT OF FUSION |
