|
Overview of current practice and what's new |
Erhard Meier |
General, Survey Descriptions |
Vancouver - 1997 |
Session 1 - OVERVIEW OF CURRENT PRACTICE AND WHAT'S NEW |
|
CHANGING MAGAZINE USE : ANALYSED ON THE BASIS OF AN ANNUAL MEDIA AND MARKET STUD |
Johannes Schneller |
General |
Vancouver - 1997 |
Session 10 - BEYOND AIR |
|
SHARPER OR SMOOTHER? SELECTIVE TARGETING THREE DECADES LATER |
Geoff Wicken |
Targetting |
Vancouver - 1997 |
Session 10 - BEYOND AIR |
|
WHAT CAPI REALLY CHANGES |
Rolf Pfleiderer |
Data Collection, Electronic Measurement |
Vancouver - 1997 |
Session 11 - CAN MACHINES DO IT BETTER? - TECHNOLOGY |
|
UPDATE ON THE CURRENT SITUATION ON CAPI WITH AG.MA |
Gabriele Ritter - Jurgen Wiegand |
Data Collection, Electronic Measurement, Fusion and Modelling |
Vancouver - 1997 |
Session 11 - CAN MACHINES DO IT BETTER? - TECHNOLOGY |
|
DEVELOPING AND TESTING ALTERNATIVE TECHNOLOGIES FOR THE UK NRS |
Hilary Birt - Richard Eldershaw |
Data Collection, Electronic Measurement |
Vancouver - 1997 |
Session 11 - CAN MACHINES DO IT BETTER? - TECHNOLOGY |
|
THE CAPI DOUBLE SCREEN SYSTEM : A TEST FOR MAGAZINE PRESS READERSHIP SURVEY IN FRANCE |
Elisabeth De Langhe - Jean-Louis Marx |
Data Collection, Electronic Measurement |
Vancouver - 1997 |
Session 11 - CAN MACHINES DO IT BETTER? - TECHNOLOGY |
|
AUDIO-VISUAL COMPUTER - ASSISTED SELF-INTERVIEWING (AV-CASI) A PROGRESS REPORT |
David Arpin - Julian Baim - Martin Frankel |
Data Collection, Electronic Measurement |
Vancouver - 1997 |
Session 11 - CAN MACHINES DO IT BETTER? - TECHNOLOGY |
|
BACK TO THE FUTURE? THE IMPACT OF MULTI-MEDIA TECHNOLOGY ON READERSHIP RESEARCH |
Andy Brown - Liz McMahon - Peter Overy |
Data Collection, Electronic Measurement |
Vancouver - 1997 |
Session 11 - CAN MACHINES DO IT BETTER? - TECHNOLOGY |
|
INCREASING RECOVERY RATES IN A QUALITATIVE SERVICE |
Gregg Lindner |
Response Rates |
Vancouver - 1997 |
Session 12 - CAN DO IT BETTER? -TECHNOLOGY |
|
WAYS TO INCREASE MAIL SURVEY RESPONSE RATES - BASED ON OVER 20 YEARS OF PRACTICAL AND EXPERIMENTAL EXPERIENCE |
Walter McCullough |
Response Rates |
Vancouver - 1997 |
Session 12 - CAN DO IT BETTER? -TECHNOLOGY |
|
IMPROVING THE PRODUCT BOOKLET : RAISING CO-OPERATION STEP-BY-STEP |
James Peacock - Lisa Hidalgo |
Response Rates |
Vancouver - 1997 |
Session 12 - CAN DO IT BETTER? -TECHNOLOGY |
|
EFFECT OF TIME SPENT OUT OF HOME ON SAMPLING DESIGN AND PRESS READERSHIP MEASUREMENT |
Francoise Dupont - Matthias Gitschel |
Inter-media Comparison, Sampling |
Vancouver - 1997 |
Session 12 - CAN DO IT BETTER? -TECHNOLOGY |
|
LETTERS FROM THE FIELD |
Ivor Thompson |
Response Rates |
Vancouver - 1997 |
Session 12 - CAN DO IT BETTER? -TECHNOLOGY |
|
NRS RESPONSE RATES : EXPERIMENTS AND INVESTIGATIONS |
Erhard Meier |
Response Rates |
Vancouver - 1997 |
Session 12 - CAN DO IT BETTER? -TECHNOLOGY |
|
THE POLITICS AND ECONOMICS OF READERSHIP RESEARCH - A MEDIA PLANNER'S PERSPECTIVE |
Andrew Green |
General, Industry Issues |
Vancouver - 1997 |
Session 2 - POLITICS & INTERNATIONAL DEVELOPMENTS |
|
WHO SHOULD TAKE THE INITIATIVE? PRESSURES FOR CHANGE : A RESEARCH RESPONSE |
Steve Garton |
General, Industry Issues |
Vancouver - 1997 |
Session 2 - POLITICS & INTERNATIONAL DEVELOPMENTS |
|
CHANGING ALMOST EVERYTHING IN THE NEW CIM PRESS SURVEY AND OBSERVING ANOTHER BELGIUM |
Francis Van den Haute |
Industry Issues, Survey Descriptions |
Vancouver - 1997 |
Session 2 - POLITICS & INTERNATIONAL DEVELOPMENTS |
|
ARF'S RESEARCH INITIATIVE FOR MAGAZINE MEASUREMENT (RIMM) |
Gabe Samuels |
Industry Issues |
Vancouver - 1997 |
Session 2 - POLITICS & INTERNATIONAL DEVELOPMENTS |
|
THE BUSINESS NEEDS OF SYNDICATED PRINT RESEARCH USERS |
Jonathan Swallen |
General, Industry Issues |
Vancouver - 1997 |
Session 2 - POLITICS & INTERNATIONAL DEVELOPMENTS |
