|
Setting the scene: What's new around the world |
Erhard Meier |
General, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
The Print Media Surveys in Spain |
José Andrés Gabardo |
Fusion and Modelling, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Reading India Right |
Tomson Thundathil - Varghese Chandy |
Sampling, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Pakistan goes Multi-media with an Advertiser Driver 'Single Source' Survey |
Abdul Sattar Babar - Peter J Masson |
Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
The New Norwegian NRS: From AIR to Extended Currencies |
Ingvar Sandvik - Knut Arne Futsæter - Tore Østnes |
Page Exposure, Readership Model, Sections Readership, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
The Digital Reader Market: Soundings in an Emerging Technology |
Aaron Lipman - James Collins - Julian Baim - Risa Becker |
Digital Platforms, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Readership in the Age of the Internet |
Katherine Page |
Digital Platforms, Industry Issues, Model Bias |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Online Print Publications and the Viability of Charging for Online Content |
Kelsey Lee-LeGassick - Judy Vogel - Robert R. Shullman - Ted D'Amico |
Digital Platforms, Industry Issues, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Readership Across Platforms |
Alicia De La Macorra - Carlos De Zúñiga |
Brand Attributes, Digital Platforms, Inter-media Comparison, Internet audiences / measurement, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
What is the Impact of Magazine Readership on Website Visitation |
James Collins - Wayne Eadie |
Digital Platforms, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Islands in the Clickstream: An Analysis of the Pathways to a Magazine Title |
Heather Dougherty - Tamir Lipton - Max Kilger |
Digital Platforms, Internet audiences / measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Panel-Centric Hybrid Audience Measurement |
Pasquale Pellegrini |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Nielsen’s Panel and Census Integration Strategy |
Mainak Mazumdar |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Webmeter Measurement, a 3600 Perspective |
Enrico Verhulst - Marion Appel |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Press Audience: Internet, in Search of a New Paradigm |
Jaroslaw Pawlak - Malgorzata Poltorak |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Online Measurement – Too Many Numbers/Relationships |
Bruce Rogers - Gerard Broussard - Richard Bennett - Stephen A Douglas |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Multi-Channel Readership: Impact on Ad Receptivity |
Ellen Romer - John Fetto - Karen Ring |
Advertising Effects, Brand Attributes, Digital Platforms, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Adding Online Data to Offline Understanding |
Andréa Costa do Nascimento - Dimas Mileto - Leticia Gimenez - Alexandre Crivellaro |
Digital Platforms, Electronic Measurement, Fusion and Modelling, Internet (as data collection tool), Multi-platform Measurement |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Measuring the Combined Audience of Multi-platform Titles |
Jim Ford - Tamás Perjés |
Digital Platforms, Electronic Measurement, Fusion and Modelling, Multi-platform Measurement |
Valencia - 2009 |
Session 2 - Measurement of Online Audiences |
|
Time-based Comparisons of Media Effectiveness: A New Approach |
Rebecca McPheters - Scott McDonald |
Advertising Effects, Digital Platforms, Electronic Measurement, Inter-media Comparison, Page Exposure |
Valencia - 2009 |
Session 3 - Shedding New Light on Reading |
