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AUDIENCE ACCUMULATION MODELS: BINOMIAL, BETA BINOMIAL, FULL BINOMIAL AND BEYOND |
Gilles Santini |
Fusion and Modelling |
San Francisco - 1993 |
Session 10 - Fusion, modelling audience accumulation |
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ASCRIPTION: A VITAL AND ECONOMIC SOLUTION IN A CHANGING NORTH AMERICAN MARKET |
Tony Jarvis |
Fusion and Modelling |
San Francisco - 1993 |
Session 10 - Fusion, modelling audience accumulation |
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TO MATHEMATICALLY MANIPULATE OR TO MAKE AN ACCOUNTABLE JUDGEMENT? THAT IS THE QUESTION....WHILE WAITING FOR THE WEARABLE PASSIVE INTERMEDIA METER |
Stephen A Douglas |
Electronic Measurement, Fusion and Modelling |
San Francisco - 1993 |
Session 10 - Fusion, modelling audience accumulation |
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INTERACTIVE FUSION: STEP TWO |
Uwe Czaia |
Fusion and Modelling |
San Francisco - 1993 |
Session 10 - Fusion, modelling audience accumulation |
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USE OF REACH AND FREQUENCY DATA FOR EFFECTIVE PLACEMENT OF ADVERTISING |
Frankel Lester R - Solomon Dukta |
Analysis Issues, Fusion and Modelling |
San Francisco - 1993 |
Session 10 - Fusion, modelling audience accumulation |
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QUALITY OF REACH: RESEARCHERS - HEADACHE, PUBLISHERS- HEARTACHE AND PLANNERS- TOOTHACHE |
Wim Van Der Noort |
Analysis Issues, Quality of Reading |
San Francisco - 1993 |
Session 10 - Fusion, modelling audience accumulation |
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ESTIMATION OF TURNOVER IN READERSHIP SURVEYS |
Martin Frankel |
Quality of Reading |
San Francisco - 1993 |
Session 10 - Fusion, modelling audience accumulation |
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LEARNING HOW TO ASSESS THE QUALITY OF READING CONTACT, AND INTRODUCE OTHER READERSHIP SURVEY IMPROVEMENTS, BY AN INTEGRATED, MULTI-NATIONAL DEVELOPMENT STUDY |
Alan Smith |
Quality of Reading |
San Francisco - 1993 |
Session 10 - Fusion, modelling audience accumulation |
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AUDIENCE ACCUMULATION AND THE LINK WITH PRINT ADVERTISING EFFECTIVENESS |
Richard Dodson |
Advertising Effects, Fusion and Modelling |
San Francisco - 1993 |
Session 10 - Fusion, modelling audience accumulation |
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AG.MA - OVERVIEW |
Michael Walter |
Page Exposure, Readers-per-copy(RPC), Survey Descriptions |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
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CHANGES IN THE GREAT BRITAIN NRS |
Roger Beeson |
Data Collection, Industry Issues, Survey Descriptions |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
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A REVIEW OF AMPS READERSHIP METHODOLOGY |
Gert Yssel |
Survey Descriptions |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
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A NEW APPROACH TO THE ROLE OF THE PRESS IN MULTI-MEDIA STRATEGY AS SHOWN BY THE CESP MULTI-MEDIA TIME-BUDGET |
Dina Raimondi - Francoise Dupont |
Inter-media Comparison |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
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PRESS READERSHIP MEASUREMENT IN FRANCE: THE 1993 REVOLUTION |
Didier Truchot |
Industry Issues, Survey Descriptions |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
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CHINA - THE LAST GREAT MEDIA FRONTIER |
Steve Garton - Tan Sok Khoon |
Analysis Issues, Survey Descriptions |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
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CANADIAN READERSHIP METHODOLOGY CHANGE A CASE STUDY OF AN INDUSTRY GROUP IN ACTI |
John Chaplin |
Industry Issues, Survey Descriptions |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
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FUTURE PERFECT: UNIFORM FIXED PROBABILITIES? |
Costa Tchaoussoglou |
First Reading |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
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APX - THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING |
Jurgen Wiegand - Rolf Speetzen |
Page Exposure, Survey Descriptions |
San Francisco - 1993 |
Session 2 - Major industry initiatives |
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SAMPLING CONSIDERATIONS WITH SINGLE SOURCE DATA |
Steve Coffey - Timothy Joyce |
Sampling |
San Francisco - 1993 |
Session 3 - Other important issues |
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THE ROAD TO ACCOUNTABILITY - IF WE TAKE IT, THEY WILL FOLLOW |
Robert Warrens |
Advertising Effects |
San Francisco - 1993 |
Session 3 - Other important issues |
