|
VALIDITY AND RELIABILITY: DEFINING THE PROBLEM |
Richard Lysaker |
Reliability(see also validity), Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
VALIDATING THE FIRST TIME READ YESTERDAY METHOD |
Bouke Walstra |
First Reading, Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
THE EFFECTS OF SHORTENING THE PERIOD OF RECALL |
Gunda Opfer |
First Reading, Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
WAYS OF MEASURING OVERCLAIMING |
Wayne Eadie |
Model Bias, Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
COMPARING READERSHIP TECHNIQUES IN A SINGLE SOURCE DATA BASE |
Hans Vorster |
Readership Model |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
CONFUSION CONTROL: SOME THEORETICAL CONSIDERATIONS |
Dieter Muller-Veeh |
Model Bias, Readership Model |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA - A NEW TYPE OF VALIDATION |
Rolf Speetzen - Wilfried Wenzel |
Reliability(see also validity), Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
MAGAZINE SOURCING |
Peter Walsh |
Model Bias, Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
A COMPARISON OF RECENT READING AND FULL THROUGH-THE BOOK |
Timothy Joyce |
Readership Model, Survey Descriptions |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES |
Valentine Appel |
Model Bias, Readership Model, Survey Descriptions |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
INTERVIEWING AND READERSHIP - SOME THINKING BEHIND THE EXTENDED MEDIA LIST DESIGN |
Brian Allt |
Questionnaire Design |
Salzburg - 1985 |
Session 3 - TECHNICAL ISSUES (PART 1) |
|
HANDLING CHANGE IN A CONTINUOUS SURVEY: JICNARS EXPERIENCE WITH THE EML AND GROUPED TITLES |
James Rothman |
Industry Issues, Questionnaire Design |
Salzburg - 1985 |
Session 3 - TECHNICAL ISSUES (PART 1) |
|
THE EXTENDED MEDIA LIST - GROUPED TITLES, NO MASTHEADS |
Erhard Meier |
Questionnaire Design |
Salzburg - 1985 |
Session 3 - TECHNICAL ISSUES (PART 1) |
|
CHANGES IN THE MAGAZINE PRE-CHOICE QUESTION MODEL IN THE 1985 AWA |
Friedrich Tennstadt |
Questionnaire Design |
Salzburg - 1985 |
Session 3 - TECHNICAL ISSUES (PART 1) |
|
THE INFLUENCE ON CUMULATIVE COVERAGE FIGURES OF USING DIFFERENT TEMPORAL DEFINITIONS OF THE READERSHIP IN THE BROADEST SENSE |
Friedrich Tennstadt |
Analysis Issues, Questionnaire Design |
Salzburg - 1985 |
Session 3 - TECHNICAL ISSUES (PART 1) |
|
REPLICATING THE EML EXPERIMENTS IN INDIA |
Ramesh Thadani |
Questionnaire Design |
Salzburg - 1985 |
Session 3 - TECHNICAL ISSUES (PART 1) |
|
UK DEVELOPMENT WORK ON DIARY PANELS |
Richard Dodson - Roger Beeson |
Data Collection, Panel Research |
Salzburg - 1985 |
Session 4 - TECHNICAL ISSUES (PART 2) |
|
HOW THE MEDIA SCANNER GOT ITS FEET ON THE GROUND - SOME UNIQUE QUALITATIVE APPLICATIONS |
Emile Van Westerhoven |
Data Collection, First Reading, Survey Descriptions |
Salzburg - 1985 |
Session 4 - TECHNICAL ISSUES (PART 2) |
|
ARE ALL THOSE CALL-BACKS REALLY NECESSARY? |
Frankel Lester R - Hans Vorster |
Response Rates |
Salzburg - 1985 |
Session 4 - TECHNICAL ISSUES (PART 2) |
|
INVESTIGATION INTO SIX METHODS OF ADMINISTRATION OF THE CESP QUESTIONNAIRE |
Robert Abgueguen |
Questionnaire Design, Readership Model, Survey Descriptions |
Salzburg - 1985 |
Session 4 - TECHNICAL ISSUES (PART 2) |
