|
LOOKING FOR BEST PRACTICE |
Erhard Meier |
General, Survey Descriptions |
Prague - 2005 |
Session 1 - OPENING SESSION |
|
MEDIA RESEARCH IN AFRICA, TODAY AND TOMORROW |
Piet Smit |
General, Survey Descriptions |
Prague - 2005 |
Session 1 - OPENING SESSION |
|
OPTIONS OR ANSWERS? WHAT ARE WE ALL DOING HERE? |
Andrew Green |
General, Survey Descriptions |
Prague - 2005 |
Session 1 - OPENING SESSION |
|
SO YOU CAN COMMUNICATE WITH THEM BUT HOW MANY OF THEM ARE THERE? |
Neil Shepherd-Smith |
General |
Prague - 2005 |
Session 1 - OPENING SESSION |
|
MAKING RESPONSE RATES JOB #1 |
Daniel Mallett - Gregg Lindner |
Response Rates |
Prague - 2005 |
Session 2 - RESPONSE AND NON-RESPONSE |
|
RESPONSE RATES DECLINE - IT'S TIME FOR ACTION |
Jenny Davis - John Carroll - Martin Van Staveren |
Response Rates |
Prague - 2005 |
Session 2 - RESPONSE AND NON-RESPONSE |
|
INTERVIEWING WITH MOBILE TECHNOLOGY FOR GAINING HIGHER RESPONSE RATE |
Dejan Mozic - Damjana Kocjanc Fajfar - Janja Božič Marolt |
Data Collection, Readership Model |
Prague - 2005 |
Session 2 - RESPONSE AND NON-RESPONSE |
|
USING DATABASE OVERLAYS TO DETECT NON-RESPONSE SURVEY BIAS |
Hugh White - Lindsey Draves - Roland Soong |
Response Rates |
Prague - 2005 |
Session 2 - RESPONSE AND NON-RESPONSE |
|
How many people will read that? Functional literacy regulating readership behavior |
Flavio Ferrari - Roberto Lobl |
General, Targetting |
Prague - 2005 |
Session 2 - RESPONSE AND NON-RESPONSE |
|
BEHAVIOURAL EVALUATION OF ADVERTISING MEDIA |
David Crundall - Editha Van Loon - Geoffrey Underwood |
Advertising Effects, General |
Prague - 2005 |
Session 2 - RESPONSE AND NON-RESPONSE |
|
HOMELAND SECURITY: ARE READERSHIP SURVEYS SAFE? |
Hugh White - Lindsey Draves - Roland Soong |
Fusion and Modelling |
Prague - 2005 |
Session 2 - RESPONSE AND NON-RESPONSE |
|
Neuromarketing - Hype or Hope? Are there relevant consequences of the latest results of neuro sciences for media research? |
Rolf Pfleiderer |
Advertising Effects, General |
Prague - 2005 |
Session 2 - RESPONSE AND NON-RESPONSE |
|
THROUGH THE WINDOW OF NEUROSCIENCE: A COMPARISON OF PRINT ADS AND TV ADS |
Scott McDonald |
Advertising Effects, General, Inter-media Comparison |
Prague - 2005 |
Session 2 - RESPONSE AND NON-RESPONSE |
|
QUANTIFYING THE OPPORTUNITY FOR PRESS REVENUE GROWTH AMONGST UK TV BRANDS |
Paul Baynton |
Inter-media Comparison |
Prague - 2005 |
Session 3 - THE ADVERTISER'S PERSPECTIVE |
|
IDENTIFYING KEY METRICS FOR MAGAZINE PLANNING |
Britta C. Ware - Justin Edge - Roger B. Baron |
Advertising Effects, Quality of Reading |
Prague - 2005 |
Session 3 - THE ADVERTISER'S PERSPECTIVE |
|
Are You Experienced? The Development of an engagement based planning approach in print |
Judy Bahary |
Advertising Effects, Quality of Reading |
Prague - 2005 |
Session 3 - THE ADVERTISER'S PERSPECTIVE |
|
Equality within the Media Mix: A Longitudinal Weekly Allocation of Magazine Audiences |
Craig Gugel - Wayne Eadie |
Analysis Issues, Fusion and Modelling |
Prague - 2005 |
Session 3 - THE ADVERTISER'S PERSPECTIVE |
|
Secrets to Success: Real-World Relationships Between Print Effectiveness, Readers & Advertising |
Caryn Klein - Craig Gugel - Jane Bailey |
Advertising Effects, Analysis Issues |
Prague - 2005 |
Session 3 - THE ADVERTISER'S PERSPECTIVE |
|
THE NORWEGIAN MUSTARD CASE - A PROOF OF NEWSPAPER ADVERTISING EFFECTIVENESS |
Ingvar Sandvik |
Advertising Effects |
Prague - 2005 |
Session 3 - THE ADVERTISER'S PERSPECTIVE |
|
GETTING PRINT IN THE MIX: MARKETING MIX AND MEDIA PLANNING |
Jane Bailey - Leslie Wood - Roberta McConochie |
Readership Model |
Prague - 2005 |
Session 3 - THE ADVERTISER'S PERSPECTIVE |
