|
Comparative methodologies and major changes since New Orleans |
John F Meagher |
Survey Descriptions |
Montreal - 1983 |
Session 1 - Comparative methodologies and major changes since New Orleans |
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Readership surveys in France: a brief history from 1957 to 1983 |
Jacques Antoine |
Survey Descriptions |
Montreal - 1983 |
Session 1 - Comparative methodologies and major changes since New Orleans |
|
German readership research from New Orleans to Montreal: small steps or a giant stride? |
Rolf Speetzen |
Survey Descriptions |
Montreal - 1983 |
Session 1 - Comparative methodologies and major changes since New Orleans |
|
The British national readership survey since New Orleans |
Peter Todd |
Survey Descriptions |
Montreal - 1983 |
Session 1 - Comparative methodologies and major changes since New Orleans |
|
Changes in the Dutch national readership survey (1) |
Elis J Van Bentum |
Survey Descriptions |
Montreal - 1983 |
Session 1 - Comparative methodologies and major changes since New Orleans |
|
Changes in the Dutch national readership survey (2) |
Benno Stoppelman |
|
Montreal - 1983 |
Session 1 - Comparative methodologies and major changes since New Orleans |
|
Changes in the Simmons study of media and markets |
Adam Richard |
Survey Descriptions |
Montreal - 1983 |
Session 1 - Comparative methodologies and major changes since New Orleans |
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What happened when Australian's no 1 magazine changed from a weekly to a monthly? |
Ian McNair |
Readership Model, Survey Descriptions |
Montreal - 1983 |
Session 1 - Comparative methodologies and major changes since New Orleans |
|
HOW ARE WE DOING? THE SYMPOSIUM AS CONTINUUM |
Harry Henry |
General |
Montreal - 1983 |
Session 10 - Other uses of audience research |
|
HOW ARE WE DOING? AN ADVERTISER'S VIEWPOINT |
Marvin Belkin |
General |
Montreal - 1983 |
Session 10 - Other uses of audience research |
|
HOW ARE WE DOING? AN AGENCY VIEWPOINT |
John Hanrahan |
General |
Montreal - 1983 |
Session 10 - Other uses of audience research |
|
HOW ARE WE DOING? A PUBLISHER'S VIEWPOINT |
Edward Whitley |
General |
Montreal - 1983 |
Session 10 - Other uses of audience research |
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Magazine readership and its measurement in 1983 |
Richard Lysaker |
Readership Model |
Montreal - 1983 |
Session 2 - Definitions and objectives of readership research |
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From far-fetched ideal to pratical usefulness: towards a better definition of readership |
Costa Tchaoussoglou - Joop L Van Vliet |
Readership Model |
Montreal - 1983 |
Session 2 - Definitions and objectives of readership research |
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The formulation of readership survey objectives |
Brian Allt |
Readership Model |
Montreal - 1983 |
Session 2 - Definitions and objectives of readership research |
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How copies produce audience: the dynamic model |
Stephen A Douglas |
Readership Model |
Montreal - 1983 |
Session 2 - Definitions and objectives of readership research |
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How a compositive method has overcome telescoping, prestige and replication in readership research |
Roy Morgan |
Readership Model |
Montreal - 1983 |
Session 2 - Definitions and objectives of readership research |
|
Validity? What is it? |
Donald Monk |
Validity(see Reliability) |
Montreal - 1983 |
Session 3 - Validity: concepts and experimentation |
|
Checking the validity of readership measures |
Jean-Michel Agostini |
Validity(see Reliability) |
Montreal - 1983 |
Session 3 - Validity: concepts and experimentation |
|
Programme journals - a validation study |
Michael Ryan |
Validity(see Reliability) |
Montreal - 1983 |
Session 3 - Validity: concepts and experimentation |
