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WHEN WORLDS COLLIDE WILL PRINT MEASUREMENT MEASURE UP? |
Dawn Mitchell - Richard Silman |
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Florence - 1999 |
Session 1 - WHEN WORLDS COLLIDE WILL PRINT MEASUREMENT MEASURE UP? |
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THE CASE OF THE DISAPPEARING READER - PRINT IN THE NEW MEDIA SPACE |
Kate Lynch - Tonya Deniz |
General, Multi-platform Measurement |
Florence - 1999 |
Session 10 - WEB AND PRINT : SYNERGY OR CANNIBALISATION |
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PRINT IN THE DIGITAL AGE: IS THE NEWSPAPER READERSHIP ON THE LINE? |
Liz McMahon |
Multi-platform Measurement |
Florence - 1999 |
Session 10 - WEB AND PRINT : SYNERGY OR CANNIBALISATION |
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THE DIGITAL REVOLUTION - WILL IT LEAD TO THE ULTIMATE DEMISE OF NEWSPAPERS? |
Helen Harrison - Sheila Byfield |
Multi-platform Measurement |
Florence - 1999 |
Session 10 - WEB AND PRINT : SYNERGY OR CANNIBALISATION |
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ONLINE ADVERTISING MEDIA IN A MARKET AND MULTIMEDIA STUDY: MEASUREMENT METHODS AND FINDINGS ON THE INTERACTION BETWEEN PRINT AND ONLINE CONSUMPTION |
Johannes Schneller |
Multi-platform Measurement |
Florence - 1999 |
Session 10 - WEB AND PRINT : SYNERGY OR CANNIBALISATION |
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TRENDS IN TIME - BUDGET SHARES AND CROSS-ELASTICITIES OF PRINT AND ONLINE MEDI |
David Napior - Jane Bailey |
Multi-platform Measurement |
Florence - 1999 |
Session 10 - WEB AND PRINT : SYNERGY OR CANNIBALISATION |
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EFFECTIVE PRINT MEDIA MEASUREMENT: AUDIENCES AND MORE |
Michael Brown |
General |
Florence - 1999 |
Session 2 - WHERE ARE WE COMING FROM? |
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WHAT'S NEW IN READERSHIP RESEARCH |
Erhard Meier |
General, Survey Descriptions |
Florence - 1999 |
Session 2 - WHERE ARE WE COMING FROM? |
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DEAR LORD GIVE US OUR DAILY NEWS...EFFECTS OF RETAIL DISTRIBUTION ON READERSHIP IN RURAL INDIA |
Katy Merchant - Ramesh Thadani |
Readership Model |
Florence - 1999 |
Session 3 - ENHANCING OUR READERSHIP METHODS PROBLEMS REVISITED |
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INCONSISTENT READERSHIP CLAIMS - A BRITISH CASE STUDY |
Erhard Meier |
Readership Model |
Florence - 1999 |
Session 3 - ENHANCING OUR READERSHIP METHODS PROBLEMS REVISITED |
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GOING BACK TO SOURCE: AN ATTEMPT TO TRADE THE DIFFERENCES IN FINDINGS TO DIFFERENT METHODOLOGIES OF IRS AND NRS |
Praveen Tripathi |
Survey Descriptions |
Florence - 1999 |
Session 3 - ENHANCING OUR READERSHIP METHODS PROBLEMS REVISITED |
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THE DEPENDENCE OF "RECENT READING" ESTIMATES ON QUESTIONS STRUCTURE: A COGNITIVE ANALYSIS |
Michael Brown |
Questionnaire Design, Readership Model |
Florence - 1999 |
Session 3 - ENHANCING OUR READERSHIP METHODS PROBLEMS REVISITED |
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SECTIONS ARE SEXIER |
Fred Bronner - John Faasse |
Sections Readership |
Florence - 1999 |
Session 3 - ENHANCING OUR READERSHIP METHODS PROBLEMS REVISITED |
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RECENT READING - AN EXERCISE IN DOUBLE COUNTING? |
Ron Carpenter |
Model Bias, Readership Model |
Florence - 1999 |
Session 3 - ENHANCING OUR READERSHIP METHODS PROBLEMS REVISITED |
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WAYS TO INCREASE MAIL SURVEYS RESPONSE RATES: AN UPDATE BASED ON OVER 20 YEARS OF PRACTICAL AND EXPERIMENTAL EXPERIENCE |
Walter McCullough |
Response Rates |
Florence - 1999 |
Session 4 - THE RESPONSE RATE CHALLENGE |
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INCREASING THE LENGTH OF ASSIGNMENT - THE EFFECT ON NRS RESPONSE RATES |
Richard Eldershaw |
Response Rates |
Florence - 1999 |
Session 4 - THE RESPONSE RATE CHALLENGE |
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CAN WE BALANCE INTRUSIVENESS WITH THE NEEDS OF READERSHIP MEASUREMENT? |
Ivor Thompson |
Response Rates |
Florence - 1999 |
Session 4 - THE RESPONSE RATE CHALLENGE |
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IN SEARCH OF A RESPONDENT |
Ashok Sethi - Shiloo Chattopadhyay |
Response Rates, Survey Descriptions |
Florence - 1999 |
Session 4 - THE RESPONSE RATE CHALLENGE |
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MANAGING NON-RESPONSE: WHO REALLY MATTERS |
Katherine Page |
Response Rates |
Florence - 1999 |
Session 4 - THE RESPONSE RATE CHALLENGE |
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CAN'T BUY ME LOVE, BUT HOW ABOUT RESPONSE? AN ANALYSIS OF RESPONSE RATES FROM THE EUROPEAN BUSINESS READERSHIP SURVEY |
Faye Gorczyca - Hilary Birt - Simon McDonald |
Response Rates |
Florence - 1999 |
Session 4 - THE RESPONSE RATE CHALLENGE |
