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ELECTRONIC MEASUREMENT OF PRINT - IT IS 1995. WHERE IS IT? |
Stephen A Douglas |
Electronic Measurement |
Berlin - 1995 |
Session 2 - Technology |
|
USING CASI-AUDIO (COMPUTER ASSISTED SELF INTERVIEW WITH AUDIO) IN READERSHIP MEASUREMENTS |
David Arpin - Julian Baim - Valentine Appel |
Data Collection |
Berlin - 1995 |
Session 2 - Technology |
|
THE UTILIZATION OF CAPI IN MEDIA ANALYSIS AT AG.MA |
Jurgen Wiegand |
Data Collection |
Berlin - 1995 |
Session 2 - Technology |
|
BACK TO BASICS - READING IS STILL A MAJOR MEDIA ACTIVITY |
Erwin Weibel |
Data Collection, Inter-media Comparison |
Berlin - 1995 |
Session 2 - Technology |
|
QUALITY COMPARISON IN A MULTIMEDIA TIME USE STUDY |
Arie Den Boon - Nelly Kalfs |
Inter-media Comparison |
Berlin - 1995 |
Session 2 - Technology |
|
PERSONAL IN-HOME INTERVIEWS VERSUS SELF-ADMINISTERED MAIL PANEL: DOES IT REALLY MATTER FOR MEASURING PRINT AUDIENCES? |
Carole Fagot - Jean-Louis Chandon |
Data Collection, Panel Research |
Berlin - 1995 |
Session 2 - Technology |
|
WEEKLY MEASUREMENT OF ISSUE BY ISSUE READERSHIP USING THE RECENT READING METHOD - REPORT ON AN EXPERIMENT THAT PARTLY FAILED, DUE TO NEW TECHONOLOGY |
Leendert Van Meerem |
Data Collection, Readership Model |
Berlin - 1995 |
Session 2 - Technology |
|
THE CHALLENGE OF INTERACTIVE MEDIA TO CONVENTIONAL PRINT MEASUREMENT MODELS |
Scott McDonald |
Multi-platform Measurement |
Berlin - 1995 |
Session 2 - Technology |
|
NEWSPAPER SCREENING INTERVALS: SIX MONTHS VS SEVEN DAYS |
Michael G Stien - Valentine Appel |
Newspaper Measurement, Questionnaire Design, Readership Model |
Berlin - 1995 |
Session 3 - Technical Issues |
|
LOSS OF READERS AT SCREENING STAGE |
Hastings Withers |
Questionnaire Design, Readership Model |
Berlin - 1995 |
Session 3 - Technical Issues |
|
EXPLAINING THE SCREEN-IN PARADOX |
Peter Walsh |
Questionnaire Design, Readership Model |
Berlin - 1995 |
Session 3 - Technical Issues |
|
ALTERNATIVE USES OF MAGAZINE COVERS AS PROMPT AIDS |
David Napior - Timothy Joyce |
Questionnaire Design |
Berlin - 1995 |
Session 3 - Technical Issues |
|
THE IMPORTANCE OF BEING CONSTANT: THE EFFECTS OF QUESTIONNAIRE OVERLOAD |
Costa Tchaoussoglou - Wim Van Der Noort |
Questionnaire Design |
Berlin - 1995 |
Session 3 - Technical Issues |
|
HOW COMPUTERIZED INTERVIEWING ELIMINATES THE SCREEN-IN BIAS OF FOLLOW-UP QUESTIONS |
Jon Pinnell - Valentine Appel |
Data Collection, Questionnaire Design |
Berlin - 1995 |
Session 3 - Technical Issues |
|
THE MEASUREMENT OF THE READERSHIP OF SECTIONS OF UK NATIONAL NEWSPAPERS: ONE POSSIBLE SOLUTION |
Hilary Birt |
Sections Readership |
Berlin - 1995 |
Session 3 - Technical Issues |
|
MEASURING READERSHIP OF NEWSPAPER SECTIONS ON THE UK NRS |
Jean Wong - Roger Beeson |
Sections Readership |
Berlin - 1995 |
Session 3 - Technical Issues |
|
AN INVESTIGATION INTO THE DIFFERING READERSHIP LEVELS OF WEEKLY MEDIA MEASURED IN BOTH FRENCH PRESS SURVEYS |
Elisabeth De Langhe |
Survey Descriptions |
Berlin - 1995 |
Session 4 - Comparison of Methods |
|
THE IMPACT OF MEASUREMENT TECHNIQUES ON MAGAZINE AUDIENCE LEVELS |
Donald G McGlathery - Wayne Eadie |
Survey Descriptions |
Berlin - 1995 |
Session 4 - Comparison of Methods |
|
A FUNNY THING HAPPENED TO "THROUGH THE BOOK"! |
Rebecca McPheters |
Survey Descriptions |
Berlin - 1995 |
Session 4 - Comparison of Methods |
|
EFFECTIVE MEASUREMENT BY SPECIFIC ISSUE READERSHIP |
John Faasse |
Data Collection |
Berlin - 1995 |
Session 4 - Comparison of Methods |
