Session 10 - PRINT MEDIA AS BRANDS

Title	Authors	Topic	Symposium	Session
SUCCESSFULLY MEASURING MEDIA BRAND CONSUMPTION	Jochen Hansen - Johannes Schneller	Multi-platform Measurement	Vienna - 2007	Session 10 - PRINT MEDIA AS BRANDS
PORTFOLIO REACH - A NEW METRIC FOR PRINT AND ONLINE BRANDS	Chris Branford - Jennie Beck	Multi-platform Measurement	Vienna - 2007	Session 10 - PRINT MEDIA AS BRANDS
CONSUMER OPINIONS OF ON-LINE NEWSPAPER BRANDS	Daniel Mallett - Gregg Lindner - Jane Traub	Multi-platform Measurement	Vienna - 2007	Session 10 - PRINT MEDIA AS BRANDS
DO MEDIA AND FMCG BRANDS REALLY DIFFER?	Natasa Arapovic - Andraz Zorko	Multi-platform Measurement	Vienna - 2007	Session 10 - PRINT MEDIA AS BRANDS
INTERNET SITE MEASUREMENT DEVELOPMENTS AND PRINT	James Collins - Scott McDonald	Multi-platform Measurement	Vienna - 2007	Session 10 - PRINT MEDIA AS BRANDS
THE VIRTUAL CURRENCY	John Faasse	Inter-media Comparison, Multi-platform Measurement	Vienna - 2007	Session 10 - PRINT MEDIA AS BRANDS

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