Session 2 - MULTI-MEDIA
|
Title |
Authors |
Topic |
Symposium |
Session |
|
AD PROOF 1: ADVERTISING EFFECTIVENESS OF CAR CAMPAIGNS |
Rolf Pfleiderer - Sven Dierks |
Advertising Effects, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|
THE NETHERLANDS LIVE WITH WATER - EXCITING, EFFICIENT, EFFECTIVE RESEARCH |
Costa Tchaoussoglou - Fred Bronner - Raymond Ross - Wim Van Der Noort |
Advertising Effects, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|
MODELLING IN A MULTI-MEDIA ENVIRONMENT |
Paul Sumner - Peter J Masson |
Fusion and Modelling, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|
SINGLE SOURCE - INVESTIGATING CATEGORY BEHAVIOR VIA MEDIA MIX DRIVEN PROCESSES |
Fanny Chan - Oliver Rust - Praveen Tripathi |
Inter-media Comparison, Targetting |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|
PRINT + TV = (IMPACT)n - THE IMPACT MULTIPLIER PHENOMENON |
Bharat Kapadia - Bruce Gonsalves - Hemant Mehta - Sandipan Sen - Shripad Kulkarni |
Advertising Effects, Electronic Measurement, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|