Session 2 - Technology

Title	Authors	Topic	Symposium	Session
ELECTRONIC MEASUREMENT OF PRINT - IT IS 1995. WHERE IS IT?	Stephen A Douglas	Electronic Measurement	Berlin - 1995	Session 2 - Technology
USING CASI-AUDIO (COMPUTER ASSISTED SELF INTERVIEW WITH AUDIO) IN READERSHIP MEASUREMENTS	David Arpin - Julian Baim - Valentine Appel	Data Collection	Berlin - 1995	Session 2 - Technology
THE UTILIZATION OF CAPI IN MEDIA ANALYSIS AT AG.MA	Jurgen Wiegand	Data Collection	Berlin - 1995	Session 2 - Technology
BACK TO BASICS - READING IS STILL A MAJOR MEDIA ACTIVITY	Erwin Weibel	Data Collection, Inter-media Comparison	Berlin - 1995	Session 2 - Technology
QUALITY COMPARISON IN A MULTIMEDIA TIME USE STUDY	Arie Den Boon - Nelly Kalfs	Inter-media Comparison	Berlin - 1995	Session 2 - Technology
PERSONAL IN-HOME INTERVIEWS VERSUS SELF-ADMINISTERED MAIL PANEL: DOES IT REALLY MATTER FOR MEASURING PRINT AUDIENCES?	Carole Fagot - Jean-Louis Chandon	Data Collection, Panel Research	Berlin - 1995	Session 2 - Technology
WEEKLY MEASUREMENT OF ISSUE BY ISSUE READERSHIP USING THE RECENT READING METHOD - REPORT ON AN EXPERIMENT THAT PARTLY FAILED, DUE TO NEW TECHONOLOGY	Leendert Van Meerem	Data Collection, Readership Model	Berlin - 1995	Session 2 - Technology
THE CHALLENGE OF INTERACTIVE MEDIA TO CONVENTIONAL PRINT MEASUREMENT MODELS	Scott McDonald	Multi-platform Measurement	Berlin - 1995	Session 2 - Technology

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