|
SUCCESSFULLY MEASURING MEDIA BRAND CONSUMPTION |
Jochen Hansen - Johannes Schneller |
Multi-platform Measurement |
Vienna - 2007 |
Session 10 - PRINT MEDIA AS BRANDS |
|
MEDIA BRANDS: HOW MUCH STRONGER THANKS TO THEIR INTERNET PRESENCE? |
Jochen Hansen - Johannes Schneller |
Multi-platform Measurement |
Cambridge, Massachusetts - 2003 |
Session 5 - INTERNET EFFECTS |
|
THE EFFECTS OF VARIOUS MASTHEAD CARD DESIGNS : COLOUR VS. BLACK & WHITE |
Johannes Schneller |
Questionnaire Design |
Venice - 2001 |
Session 5 - DATA COLLECTION - WHAT'S NEW? |
|
PRINT MEDIA INTERNET PORTALS: A BOON OR BUST FOR PRINT MEDIA CONSUMPTION? |
Jochen Hansen |
Multi-platform Measurement |
Venice - 2001 |
Session 8 - THE DIGITAL LANDSCAPE: THE INTERNET AS A MEDIUM AND AS A MEASUREMENT TOOL |
|
ONLINE ADVERTISING MEDIA IN A MARKET AND MULTIMEDIA STUDY: MEASUREMENT METHODS AND FINDINGS ON THE INTERACTION BETWEEN PRINT AND ONLINE CONSUMPTION |
Johannes Schneller |
Multi-platform Measurement |
Florence - 1999 |
Session 10 - WEB AND PRINT : SYNERGY OR CANNIBALISATION |
|
CHANGING MAGAZINE USE : ANALYSED ON THE BASIS OF AN ANNUAL MEDIA AND MARKET STUD |
Johannes Schneller |
General |
Vancouver - 1997 |
Session 10 - BEYOND AIR |
|
ASPECTS OF ASCERTAINING SPECIAL INTEREST TITLES IN MEDIA AND MARKET ANALYSIS |
Johannes Schneller |
Questionnaire Design |
San Francisco - 1993 |
Session 5 - Model bias, readers per copy and other issues |
|
MEDIA RESEARCH IN A RADICALLY CHANGING SOCIETY |
Jochen Hansen |
General, Survey Descriptions |
Hong Kong - 1991 |
Session 10 - HARMONISATION - CROSSING BORDERS |
|
USE OF NEW QUALITATIVE CRITERIA IN MEDIA PLANNING |
Jochen Hansen |
Targetting |
Barcelona - 1988 |
Session 7 - Quality of reader |
|
CHANGES IN THE MAGAZINE PRE-CHOICE QUESTION MODEL IN THE 1985 AWA |
Friedrich Tennstadt |
Questionnaire Design |
Salzburg - 1985 |
Session 3 - TECHNICAL ISSUES (PART 1) |
|
THE INFLUENCE ON CUMULATIVE COVERAGE FIGURES OF USING DIFFERENT TEMPORAL DEFINITIONS OF THE READERSHIP IN THE BROADEST SENSE |
Friedrich Tennstadt |
Analysis Issues, Questionnaire Design |
Salzburg - 1985 |
Session 3 - TECHNICAL ISSUES (PART 1) |
|
ARE INTERVIEWS TOO LONG? |
Friedrich Tennstadt |
Questionnaire Design |
Salzburg - 1985 |
Session 6 - INTERMEDIA COMPARISONS AND FUSIONS |
|
DYNAMIC VARIABLES IN MEDIA RESEARCH: FINDINGS FROM A PERSONALLY INTERVIEWED PANEL |
Jochen Hansen |
Panel Research |
Montreal - 1983 |
Session 4 - Validity: panels and other approaches |
|
EFFECTS OF DIFFERING METHODS ON THE LEVEL OF MAGAZINE READERSHIP FIGURES |
Friedrich Tennstadt |
Questionnaire Design |
Montreal - 1983 |
Session 5 - Technical issues: title recognition, screens and filters, and bias |
|
Validating the recency and through-the-book techniques |
Friedrich Tennstadt - Jochen Hansen |
Survey Descriptions, Validity(see Reliability) |
New Orleans - 1981 |
Session 2 - Alternative techniques and the problems of validation |
|
Frequency of reading - Allens Bach's point of view |
Friedrich Tennstadt - Jochen Hansen |
Frequency of Reading |
New Orleans - 1981 |
Session 4 - Frequency scales: their design and application |
|
Calibrating quality of reading |
Friedrich Tennstadt - Jochen Hansen |
Quality of Reading |
New Orleans - 1981 |
Session 5 - From media opportunity to advertisement exposure and effect |
