|
WEBSITE AND THE READERSHIP REFLEX - A PAGE, BY ANY OTHER NAME - |
Paul Donato |
Multi-platform Measurement |
Vancouver - 1997 |
Session 6 - CAN WE DO MORE AND CAN WE DO IT BETTER? |
|
MAGAZINE MEASUREMENT IN EXTREME ENVIRONMEENTS |
Pablo Verdin - Paul Donato - Roland Soong |
Survey Descriptions |
Berlin - 1995 |
Session 8 - International Harmonisation |
|
USE OF REACH AND FREQUENCY DATA FOR EFFECTIVE PLACEMENT OF ADVERTISING |
Frankel Lester R - Solomon Dukta |
Analysis Issues, Fusion and Modelling |
San Francisco - 1993 |
Session 10 - Fusion, modelling audience accumulation |
|
THE SEARCH FOR THE GOLD |
Richard Lysaker |
First Reading, Validity(see Reliability) |
Hong Kong - 1991 |
Session 5 - FIRST READ YESTERDAY |
|
USING MULTIPLE MEDIA TO MAXIMISE RESPONSE RATES |
Richard Lysaker |
Data Collection, Response Rates |
Hong Kong - 1991 |
Session 6 - RESPONSE RATES |
|
TOWARDS A GOLD STANDARD |
Richard Lysaker |
First Reading, Validity(see Reliability) |
Barcelona - 1988 |
Session 4 - Validation and realiability |
|
VALIDITY AND RELIABILITY: DEFINING THE PROBLEM |
Richard Lysaker |
Reliability(see also validity), Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
DEVELOPMENT IN MAGAZINE AUDIENCE MEASUREMENTS IN THE US SINCE MONTREAL |
Richard Lysaker |
Survey Descriptions, Validity(see Reliability) |
Salzburg - 1985 |
Session 1 - COMPARATIVE METHODOLOGIES AND MAJOR CHANGES SINCE MONTREAL |
|
Magazine readership and its measurement in 1983 |
Richard Lysaker |
Readership Model |
Montreal - 1983 |
Session 2 - Definitions and objectives of readership research |
|
DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE |
Richard Lysaker - Wayne Eadie |
First Reading, Validity(see Reliability) |
Montreal - 1983 |
Session 3 - Validity: concepts and experimentation |
|
THE AUDIENCE LEVELS PRODUCED BY THE "CLAIMED FIRST TIME READING" METHOD |
Richard Lysaker - Stephen A Douglas |
First Reading, Validity(see Reliability) |
Montreal - 1983 |
Session 3 - Validity: concepts and experimentation |
|
The ARF certitude tests |
Richard Lysaker |
Validity(see Reliability) |
New Orleans - 1981 |
Session 2 - Alternative techniques and the problems of validation |
|
The use of the gamma model to estimate magazine issue accumulation |
Frankel Lester R |
Fusion and Modelling |
New Orleans - 1981 |
Session 6 - Data manipulation: reach and frequency models |
