Arbitron Inc

Title	Authors	Topic	Symposium	Session
ALL POSSIBLE WORLDS: ADVANCING PASSIVE ELECTRONIC MEASUREMENT OF READERSHIP	Adam Gluck - Pasquale Pellegrini	Electronic Measurement	Vienna - 2007	Session 6 - NEW MEASUREMENT TOOLS
GETTING PRINT IN THE MIX: MARKETING MIX AND MEDIA PLANNING	Jane Bailey - Leslie Wood - Roberta McConochie	Readership Model	Prague - 2005	Session 3 - THE ADVERTISER'S PERSPECTIVE

Search Papers By...