|
What is the Impact of Magazine Readership on Website Visitation |
James Collins - Wayne Eadie |
Digital Platforms, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
Better Representing Magazine Effects in Media Mix Modeling |
Jim Collins - Mark Reggimenti - Judy Vogel - Wayne Eadie |
Advertising Effects, Fusion and Modelling, Industry Issues |
Valencia - 2009 |
Session 4 - Print Measurement and Effectiveness |
|
MEASURING MAGAZINE ADVERTISING EFFECTIVENESS AND SYNERGIES |
Michelle De Montigny - Robert Cardarelli - Wayne Eadie - William Havlena |
Advertising Effects, Inter-media Comparison |
Vienna - 2007 |
Session 5 - PRINT AND MULTIMEDIA PLANNING |
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RETURN ON ENGAGEMENT Quantifying the Impact of Reader Engagement on Ad Effectiveness |
Wayne Eadie |
Advertising Effects, Quality of Reading |
Vienna - 2007 |
Session 7 - PRINT ADVERTISING EFFECTIVENESS |
|
Equality within the Media Mix: A Longitudinal Weekly Allocation of Magazine Audiences |
Craig Gugel - Wayne Eadie |
Analysis Issues, Fusion and Modelling |
Prague - 2005 |
Session 3 - THE ADVERTISER'S PERSPECTIVE |
|
CONCEPTUALIZING AND MEASURING MAGAZINE READER EXPERIENCES |
Bobby J. Calder - Edward C. Malthouse - Wayne Eadie |
Quality of Reading |
Cambridge, Massachusetts - 2003 |
Session 4 -QUALITY OF READING |
|
THE IMPACT OF MEASUREMENT TECHNIQUES ON MAGAZINE AUDIENCE LEVELS |
Donald G McGlathery - Wayne Eadie |
Survey Descriptions |
Berlin - 1995 |
Session 4 - Comparison of Methods |
|
WAYS OF MEASURING OVERCLAIMING |
Wayne Eadie |
Model Bias, Validity(see Reliability) |
Salzburg - 1985 |
Session 2 - VALIDITY AND RELIABIILITY |
|
MAGAZINE ISSUE AGE IN PUBLIC PLACES |
Wayne Eadie |
Validity(see Reliability) |
Salzburg - 1985 |
Session 5 - READERS PER COPY |
|
DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE |
Richard Lysaker - Wayne Eadie |
First Reading, Validity(see Reliability) |
Montreal - 1983 |
Session 3 - Validity: concepts and experimentation |
