Uwe Czaia

Title	Authors	Topic	Symposium	Session
PRESSEDGE OPTIMISING AD POSITIONING IN PRINT MEDIA - REVISED	Uwe Czaia	Advertising Effects, Page Exposure	Cambridge, Massachusetts - 2003	Session 1 - ADVERTISING EFFECTS
INTERACTIVE FUSION: STEP TWO	Uwe Czaia	Fusion and Modelling	San Francisco - 1993	Session 10 - Fusion, modelling audience accumulation
FUSIO : WHY BE SO COMPLEX?	Rolf Speetzen - Uwe Czaia	Fusion and Modelling	Hong Kong - 1991	Session 7 - FUSION & DATA MANIPULATION
MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE	Rolf Speetzen - Uwe Czaia	Page Exposure, Quality of Reading	Hong Kong - 1991	Session 9 - QUALITY OF READING
GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS	Rolf Speetzen - Uwe Czaia	Page Exposure, Quality of Reading	Hong Kong - 1991	Session 9 - QUALITY OF READING
CURRENT TRENDS IN THE WORK OF THE AG.MA	Rolf Speetzen - Uwe Czaia	First Reading, Frequency of Reading, Page Exposure, Survey Descriptions	Barcelona - 1988	Session 9 - New technical issues

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