Rene Schmutz

Title	Authors	Topic	Symposium	Session
PROMOTING PRINT BY MEANS OF A MULTI-MEDIA SURVEY - HOW USERS LIKE THIS STRATEGIC INSTRUMENT AND HOW UNAIDED RECALL WORKED	Erwin Weibel - Rene Schmutz	Inter-media Comparison	Vancouver - 1997	Session 7 - ACCOUNTABILITY & INTERMEDIA COMPARISONS
WE HAVE TRAVELLED TO THE MOON AND NOW WE KNOW IT WASN'T WORTH THE EFFORT - OR DO WE? WAS IT WORTH TRAVELLING TO THE MOON?	Rene Schmutz	Data Collection	San Francisco - 1993	Session 3 - Other important issues
MACH 90: A BASIS FOR INTEGRATED MEDIA PLANNING	Rene Schmutz	Survey Descriptions	Hong Kong - 1991	Session 2 - THE IDEAL SURVEY

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