|
Pakistan goes Multi-media with an Advertiser Driver 'Single Source' Survey |
Abdul Sattar Babar - Peter J Masson |
Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions |
Valencia - 2009 |
Session 1 - The Changing Scene |
|
War of the Media Weights |
Peter Callius - Peter J Masson |
Industry Issues, Inter-media Comparison, Page Exposure |
Valencia - 2009 |
Session 5 - Meeting Clients Needs |
|
INTEGRATING ADDITIONAL DATA INTO ORVESTO CONSUMER |
Peter Callius - Peter J Masson |
Fusion and Modelling, Multi-platform Measurement, Quality of Reading |
Vienna - 2007 |
Session 4 - ADVANCING DATA INTEGRATION |
|
REAL CROSS MEDIA PLANNING FOR TELEVISION AND MAGAZINES |
Bernard Cools - Patrick Hermie - Peter J Masson |
Inter-media Comparison |
Vienna - 2007 |
Session 5 - PRINT AND MULTIMEDIA PLANNING |
|
AN IMPROVED METHOD OF COLLECTING AND PROCESSING READERSHIP DATA |
Paul Sumner - Peter J Masson |
Data Collection, Fusion and Modelling, Readership Model |
Prague - 2005 |
Session 5 - TECHNICAL PROBLEMS AND SOLUTIONS |
|
MODELLING IN A MULTI-MEDIA ENVIRONMENT |
Paul Sumner - Peter J Masson |
Fusion and Modelling, Inter-media Comparison |
Cambridge, Massachusetts - 2003 |
Session 2 - MULTI-MEDIA |
|
TIME RELATED MEASURES OF RELATIVE EFFECT - AN ESSENTIAL INGREDIENT FOR MULTI-MEDIA CAMPAIGN EVALUTION |
Peter Callius - Peter J Masson |
Analysis Issues, Fusion and Modelling, Inter-media Comparison |
Venice - 2001 |
Session 10 - INTEGRATING PRINT IN THE PLANNING PROCESS: INTERMEDIA |
|
MODELLING CONSIDERATIONS AS AN AID TO READERSHIP RESEARCH DECISIONS |
Paul Sumner - Peter J Masson |
Fusion and Modelling |
Berlin - 1995 |
Session 7 - Fusion and Modelling |
|
TOWARDS A MORE COST EFFECTIVE ROUTE FOR EVALUATING MEDIA IN TERMS OF COMMUNICATIION EFFECT |
Belinda Barker - Peter J Masson |
Advertising Effects |
Berlin - 1995 |
Session 9 - Beyond AIR |
|
FORCING EUROPEAN UNITY |
Peter J Masson |
Survey Descriptions |
Barcelona - 1988 |
Session 2 - The challenges facing print |
|
Making international comparisons |
Peter J Masson |
Targetting |
New Orleans - 1981 |
Session 7 - How readers can be classified and described |
|
Focusing on the consumer |
Ingemar Lindberg - Peter J Masson |
Targetting |
New Orleans - 1981 |
Session 7 - How readers can be classified and described |
