Johannes Schneller

Title	Authors	Topic	Symposium	Session
SUCCESSFULLY MEASURING MEDIA BRAND CONSUMPTION	Jochen Hansen - Johannes Schneller	Multi-platform Measurement	Vienna - 2007	Session 10 - PRINT MEDIA AS BRANDS
MEDIA BRANDS: HOW MUCH STRONGER THANKS TO THEIR INTERNET PRESENCE?	Jochen Hansen - Johannes Schneller	Multi-platform Measurement	Cambridge, Massachusetts - 2003	Session 5 - INTERNET EFFECTS
THE EFFECTS OF VARIOUS MASTHEAD CARD DESIGNS : COLOUR VS. BLACK & WHITE	Johannes Schneller	Questionnaire Design	Venice - 2001	Session 5 - DATA COLLECTION - WHAT'S NEW?
ONLINE ADVERTISING MEDIA IN A MARKET AND MULTIMEDIA STUDY: MEASUREMENT METHODS AND FINDINGS ON THE INTERACTION BETWEEN PRINT AND ONLINE CONSUMPTION	Johannes Schneller	Multi-platform Measurement	Florence - 1999	Session 10 - WEB AND PRINT : SYNERGY OR CANNIBALISATION
CHANGING MAGAZINE USE : ANALYSED ON THE BASIS OF AN ANNUAL MEDIA AND MARKET STUD	Johannes Schneller	General	Vancouver - 1997	Session 10 - BEYOND AIR
ASPECTS OF ASCERTAINING SPECIAL INTEREST TITLES IN MEDIA AND MARKET ANALYSIS	Johannes Schneller	Questionnaire Design	San Francisco - 1993	Session 5 - Model bias, readers per copy and other issues

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