Search through Papers based on Paper title
|
Title |
Authors |
Topic |
Session / Symposium |
|
Time-based Comparisons of Media Effectiveness: A New Approach |
Rebecca McPheters, Scott McDonald |
Advertising Effects, Digital Platforms, Electronic Measurement, Inter-media Comparison, Page Exposure |
Valencia - 2009 |
|
Adding Online Data to Offline Understanding |
Andréa Costa do Nascimento, Dimas Mileto, Leticia Gimenez, Alexandre Crivellaro |
Digital Platforms, Electronic Measurement, Fusion and Modelling, Internet (as data collection tool), Multi-platform Measurement |
Valencia - 2009 |
|
Multi-Channel Readership: Impact on Ad Receptivity |
Ellen Romer, John Fetto, Karen Ring |
Advertising Effects, Brand Attributes, Digital Platforms, Inter-media Comparison, Multi-platform Measurement |
Valencia - 2009 |
|
Online Measurement – Too Many Numbers/Relationships |
Bruce Rogers, Gerard Broussard, Richard Bennett, Stephen A Douglas |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
|
Press Audience: Internet, in Search of a New Paradigm |
Jaroslaw Pawlak, Malgorzata Poltorak |
Digital Platforms, Electronic Measurement, Internet audiences / measurement, Multi-platform Measurement, Panel Research |
Valencia - 2009 |
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