Search through Papers based on Paper title
|
Title |
Authors |
Topic |
Session / Symposium |
|
Decline and Fall of the Response Rate: The Fight Back |
Richard Windle, Simon Staplehurst, Andrew Green |
Response Rates |
Valencia - 2009 |
|
‘Daily Made’ Brand Power Measurement |
Matej Mrevlje, Tomaz Kavsek, Janja Božič Marolt |
Brand Attributes, Newspaper Measurement |
Valencia - 2009 |
|
Print Effectiveness Write Up |
Elie Aoun |
Advertising Effects |
Valencia - 2009 |
|
Valuing Print Brands, SMG IntenTrack |
Kate Sirkin, Judy Bahary |
Advertising Effects, Brand Attributes, Inter-media Comparison |
Valencia - 2009 |
|
Consumer News-Gathering in a Digital Age |
Jason Vir, Jennie Beck |
Digital Platforms, Industry Issues |
Valencia - 2009 |
|