Search through Papers based on Paper title
|
Title |
Authors |
Topic |
Session / Symposium |
|
Anatomy of a Total Brand Footprint. Redefining Readership |
Stephen A Douglas, Virginia Cable |
Digital Platforms, Multi-platform Measurement |
Valencia - 2009 |
|
From number of Print Readers to Total Brand Measures |
Marjo Martinez, Tabu Eboreime |
Brand Attributes, Digital Platforms, Multi-platform Measurement |
Valencia - 2009 |
|
The Universal Currency Converter |
Doran van Veenendaal, John Faasse |
Industry Issues, Inter-media Comparison |
Valencia - 2009 |
|
MediaScan: ag.ma on its Way to a New Dimension in Planning |
Gabriele Ritter, Michael Hallemann |
Advertising Effects, Electronic Measurement, Fusion and Modelling, Page Exposure, Quality of Reading |
Valencia - 2009 |
|
Measuring the True Value of Advertising in Print against Online |
Ignace Hooge, Janice Jie, Costa Tchaoussoglou, Leendert Van Meerem |
Advertising Effects, Digital Platforms, Electronic Measurement, Inter-media Comparison, Quality of Reading |
Valencia - 2009 |
|