Search through Papers based on Author Name
|
Authors |
Title |
Topic |
Session / Symposium |
|
Stephen A Douglas, Virginia Cable |
Anatomy of a Total Brand Footprint. Redefining Readership |
Digital Platforms, Multi-platform Measurement |
Valencia - 2009 |
|
Marjo Martinez, Tabu Eboreime |
From number of Print Readers to Total Brand Measures |
Brand Attributes, Digital Platforms, Multi-platform Measurement |
Valencia - 2009 |
|
Doran van Veenendaal, John Faasse |
The Universal Currency Converter |
Industry Issues, Inter-media Comparison |
Valencia - 2009 |
|
Gabriele Ritter, Michael Hallemann |
MediaScan: ag.ma on its Way to a New Dimension in Planning |
Advertising Effects, Electronic Measurement, Fusion and Modelling, Page Exposure, Quality of Reading |
Valencia - 2009 |
|
Ignace Hooge, Janice Jie, Costa Tchaoussoglou, Leendert Van Meerem |
Measuring the True Value of Advertising in Print against Online |
Advertising Effects, Digital Platforms, Electronic Measurement, Inter-media Comparison, Quality of Reading |
Valencia - 2009 |
|