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Title Authors Topic Session / Symposium
Anatomy of a Total Brand Footprint. Redefining Readership Stephen A Douglas, Virginia Cable Digital Platforms, Multi-platform Measurement Valencia - 2009
From number of Print Readers to Total Brand Measures Marjo Martinez, Tabu Eboreime Brand Attributes, Digital Platforms, Multi-platform Measurement Valencia - 2009
The Universal Currency Converter Doran van Veenendaal, John Faasse Industry Issues, Inter-media Comparison Valencia - 2009
MediaScan: ag.ma on its Way to a New Dimension in Planning Gabriele Ritter, Michael Hallemann Advertising Effects, Electronic Measurement, Fusion and Modelling, Page Exposure, Quality of Reading Valencia - 2009
Measuring the True Value of Advertising in Print against Online Ignace Hooge, Janice Jie, Costa Tchaoussoglou, Leendert Van Meerem Advertising Effects, Digital Platforms, Electronic Measurement, Inter-media Comparison, Quality of Reading Valencia - 2009
Non-Invasive Measuring of Magazines Usage Anna Maria Deisenberg Electronic Measurement, Quality of Reading Valencia - 2009
Methodological Tests on Online Research Bruno Schmutz, Olivier Le Van Truoc Internet (as data collection tool), Questionnaire Design Valencia - 2009
Can Lengthy Surveys Work Online? The Experience of TGI GB David Greene, Domenico Impedovo Internet (as data collection tool), Questionnaire Design Valencia - 2009
Presenting Publications in Online Print Audience Questionnaires Neil Farrer, Sandra Collins, John Carroll Internet (as data collection tool), Questionnaire Design Valencia - 2009
New Rules of Engagement for Online Survey Design Rebecca Stamp, Liz McMahon Internet (as data collection tool), Questionnaire Design Valencia - 2009
Online Interviewing through Access Panel: Quantity and Quality Assurance Edith de Leeuw, Irena Petric, Marion Appel Internet (as data collection tool), Panel Research, Survey Descriptions Valencia - 2009
AUDIPRESSE PREMIUM: Using Internet to Measure Press Readership Gilbert Saint-Joanis, Jérôme Néraudau Internet (as data collection tool), Survey Descriptions Valencia - 2009
Sample Surveys Based on Internet Panels: Learnings Joe Agresti, Julian Baim, Martin Frankel, Michal Galin, Risa Becker Internet (as data collection tool), Panel Research, Validity(see Reliability) Valencia - 2009
In Search of Readers: A Brave New World Judy Rogers, Anne Crassweller, Don Williams Internet (as data collection tool), Panel Research, Validity(see Reliability) Valencia - 2009
War of the Media Weights Peter Callius, Peter J Masson Industry Issues, Inter-media Comparison, Page Exposure Valencia - 2009
Print as a Contact Point in the Age of Digital Media Frank Vogel Advertising Effects, Digital Platforms, Inter-media Comparison Valencia - 2009
Print Advertisement Measurement: Getting into the Nitty Gritty Konstantin Augemberg, Valerie Veith, Julian Baim, Martin Frankel, Michal Galin Advertising Effects, Page Exposure Valencia - 2009
Massive Modeling: A New Media Research Challenge Gilles Santini Fusion and Modelling Valencia - 2009
Integrating Television, Print, Internet and Consumer Data Jim Collins, Pete Doe Fusion and Modelling, Inter-media Comparison Valencia - 2009
Stop Being Discrete Antoine Taconet, Francois Charton Fusion and Modelling, Inter-media Comparison, Page Exposure Valencia - 2009
Regional Newspaper Readership and Integrated Website Audience Data Roger Holland, Richard Dodson Digital Platforms, Fusion and Modelling, Multi-platform Measurement Valencia - 2009
Internet Measurement of Ad-noting: Sampling and Statistical Issues Joe Agresti, Konstantin Augemberg, Julian Baim, Martin Frankel, Michal Galin Advertising Effects, Fusion and Modelling, Internet (as data collection tool) Valencia - 2009
Reducing Bias in Surveys Using Internet Access Panels Neil Farrer, Yehuda Dayan Analysis Issues, Internet (as data collection tool), Panel Research, Validity(see Reliability) Valencia - 2009
Magazines & Media Mix Models: Prescription for Success David Dixon, David Shiffman, Julia Soukhareva, Britta C. Ware Advertising Effects, Fusion and Modelling, Industry Issues Valencia - 2009
Better Representing Magazine Effects in Media Mix Modeling Jim Collins, Mark Reggimenti, Judy Vogel, Wayne Eadie Advertising Effects, Fusion and Modelling, Industry Issues Valencia - 2009